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ECONIS (ZBW)
22
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1
Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
-
2016
Persistent link: https://www.econbiz.de/10014011166
Saved in:
2
Brand hate : navigating consumer negativity in the digital world
Kucuk, S. Umit
-
2016
Persistent link: https://www.econbiz.de/10014012237
Saved in:
3
Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Kumar, Vinod
-
2016
Persistent link: https://www.econbiz.de/10011484549
Saved in:
4
Social media management : technologies and strategies for creating business value
Looy, Amy van
-
2016
Persistent link: https://www.econbiz.de/10011344736
Saved in:
5
Market entry in China : case studies on strategy, marketing, and branding
Prange, Christiane
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011473412
Saved in:
6
Emotional banking : fixing culture, leveraging FinTech, and transforming retail banks into brands
Blomstrom, Duena
-
2018
Persistent link: https://www.econbiz.de/10014013713
Saved in:
7
Global marketing strategy : an executive digest
Schlegelmilch, Bodo B.
-
2016
Persistent link: https://www.econbiz.de/10014011549
Saved in:
8
Marketing food brands : private label versus manufacturer brands in the consumer goods industry
Chimhundu, Ranga
-
2018
Persistent link: https://www.econbiz.de/10011812938
Saved in:
9
The new luxury experience : creating the ultimate customer experience
Batat, Wided
-
2019
Persistent link: https://www.econbiz.de/10011931268
Saved in:
10
The marketing challenge for industrial companies : advanced concepts and practices
Saavedra, Claudio A.
-
2016
Persistent link: https://www.econbiz.de/10014011836
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