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The marketing challenge for industrial companies : advanced concepts and practices
Saavedra, Claudio A. - 2016
Persistent link: https://www.econbiz.de/10014011836
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Managing future enterprise : staying ahead of the curve with symbiotic value networks
Glauner, Friedrich - 2019
Persistent link: https://www.econbiz.de/10011956305
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Customer accounting : creating value with customer analytics
Bonacchi, Massimiliano; Perego, Paolo - 2019
Persistent link: https://www.econbiz.de/10014013984
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Value creation in international business
Marinova, Svetla Trifonova (ed.); Larimo, Jorma (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011589386
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An MNC perspective
Marinova, Svetla Trifonova (ed.); Larimo, Jorma (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011520755
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An SME perspective
Marinova, Svetla Trifonova (ed.); Larimo, Jorma (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011576332
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Strategy is digital : how companies can use big data in the value chain
Cordon, Carlos; Garcia-Milà, Pau; Ferreiro Vilarino, Teresa - 2016
Persistent link: https://www.econbiz.de/10011484520
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New luxury management : creating and managing sustainable value across the organization
Rigaud-Lacresse, Emmanuelle (ed.); Pini, Fabrizio Maria (ed.) - 2017
Persistent link: https://www.econbiz.de/10011523407
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Wealth creation in the world's largest mergers and acquisitions : integrated case studies
Kumar, B. Rajesh - 2019
Persistent link: https://www.econbiz.de/10011930431
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Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.; Anaya-Sánchez, Rafael; … - 2016
Persistent link: https://www.econbiz.de/10014011166