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~institution:"Universität Mannheim"
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Word-of-Mouth-Marketing : eine Analyse traditioneller und neuer Marketinginstrumente zur gezielten Beeinflussung der Word-of-Mouth-Kommunikation
Bohrer, Laura
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2013
Persistent link: https://www.econbiz.de/10010253677
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2
The persuasive impact of online word of mouth characteristics
Gärth, Maximilian
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2020
Persistent link: https://www.econbiz.de/10012518944
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3
On remote and on-site participative funding mechanisms: using the example of reward-based crowdfunding and pay-what-your-want
Rottler, Maren
-
2021
Persistent link: https://www.econbiz.de/10012694764
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4
Essays on trust and online peer-to-peer markets
Isaak, Andrew
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2018
Persistent link: https://www.econbiz.de/10012157319
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5
Negative Emotionen: Neue Konzeptionen, empirische Studien und Implikationen für das Marketing
Papen, Marie-Christin
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2017
Persistent link: https://www.econbiz.de/10012006323
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6
Defensive information avoidance : three essays on the motivated avoidance of decision-relevant information in computer-mediated work
Neben, Tillmann
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2017
Persistent link: https://www.econbiz.de/10011645064
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7
Zwischenmenschliche Attraktion und Kommunikation: Interdisziplinäre Ansätze, empirische Studien und Implikationen für das Relationship Marketing
Göttling, Janine
-
2021
Persistent link: https://www.econbiz.de/10012745337
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8
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
Meißner, Klaus
(
contributor
);
Engelien, Martin
(
ed.
)
-
2010
Persistent link: https://www.econbiz.de/10008859969
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9
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Ge...
Meißner, Klaus
(
ed.
);
Engelien, Martin
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10009517917
Saved in:
10
Digital entrepreneurship : definitions, business models, and network externalities
Steininger, Dennis M.
-
2016
Persistent link: https://www.econbiz.de/10011570680
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