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~institution:"Universität Mannheim"
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Consumer behaviour
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Homburg, Christian
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Kuester, Sabine
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Kraus, Florian
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Stahl, Florian
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Barth, Madeline
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Borchers, Oliver
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Henninger, Mirka
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Isaak, Andrew
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Lauer, Karin
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Ludwig, Susanne
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Meiser, Thorsten
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Schmitt, Daniela
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Schön, Cornelia
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Wagner, Ulrich J.
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Universität Mannheim
National Bureau of Economic Research
543
Springer Fachmedien Wiesbaden
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IGI Global
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OECD
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70
Edward Elgar Publishing
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Verlag Dr. Kovač
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Information Resources Management Association
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American Marketing Association
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Books on Demand GmbH <Norderstedt>
33
Université Paris-Dauphine (Paris IX)
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International Energy Agency
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World Bank
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ToKnowPress
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Friedrich-Schiller-Universität Jena
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Facultatea de Cibernetica, Statistica şi Informatica Economica, Academia de Studii Economice din Bucureşti
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Haufe-Lexware GmbH & Co. KG
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Nomos Verlagsgesellschaft
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INSEAD
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RWTH Aachen
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Shaker Verlag
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Erasmus Research Institute of Management
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Nordic Council of Ministers
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Springer International Publishing
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Harvard Graduate School of Business Administration
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International School for Social and Business Studies, Celje, Slovenia
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Universität St. Gallen
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Fördergesellschaft Marketing an der Universität Augsburg
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Organisation for Economic Co-operation and Development
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Verlag Franz Vahlen
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
11
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
11
Faculteit Economie en Bedrijfskunde, Universiteit Gent
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
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Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
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2021
Persistent link: https://www.econbiz.de/10012799160
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2
Lohnungleichheit und Kundenzufriedenheit : eine empirische Untersuchung der Auswirkungen von Lohnungleichheit auf Kundenbeziehungen und Geschäftserfolg
Bamberger, Boas
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2021
Persistent link: https://www.econbiz.de/10012874753
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Essays on customer management and brand management
Gawrisch, Katharina
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2020
Persistent link: https://www.econbiz.de/10012392552
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4
Inverting the global innovation-flow paradigm : a multi-method study of innovation in a global market context
Janda-Eble, Sergej
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2017
Persistent link: https://www.econbiz.de/10011668865
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5
Customer experience management : eine empirische Analyse der Gestaltungsmöglichkeiten und Erfolgsauswirkungen
Jozic, Danijel
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2016
Persistent link: https://www.econbiz.de/10011593733
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6
Product gender labeling : management decisions and consumer perceptions
Ludwig, Susanne
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2016
Persistent link: https://www.econbiz.de/10011525413
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7
The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa
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2016
Persistent link: https://www.econbiz.de/10011454918
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8
Essays in behavioral and experimental economics
Epperson, Raphael
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2021
Persistent link: https://www.econbiz.de/10012744921
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9
Mobile marketing : an empirical investigation of consumer perceptions and behaviors
Barth, Madeline
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2021
Persistent link: https://www.econbiz.de/10012694712
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10
Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
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2020
Persistent link: https://www.econbiz.de/10012392551
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