Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Universität Mannheim"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Die Bewährung von Ankerpreismo...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
12
Konsumentenverhalten
12
Verbraucherverhalten
5
Online-Marketing
3
Preismanagement
3
Pricing strategy
3
Digital goods
2
Digitale Güter
2
Internet marketing
2
Preispolitik
2
Social Web
2
Social web
2
Theorie
2
Theory
2
Absatzweg
1
Arbeitspsychologie
1
Arbeitsverhalten
1
Behavioral economics
1
Beziehungsmarketing
1
Brand image
1
Brand loyalty
1
Business start-up
1
Cognition
1
Confidence
1
Consumer preferences
1
Customer value
1
Data Mining
1
Data mining
1
Decision under uncertainty
1
Distribution channel
1
Dynamic Pricing
1
Emotional branding
1
Emotionale Werbung
1
Entscheidung unter Unsicherheit
1
Experiment
1
Experimental economics
1
Experimentelle Ökonomik
1
Fundraising
1
Game theory
1
Gender
1
more ...
less ...
Online availability
All
Free
6
Undetermined
1
Type of publication
All
Book / Working Paper
13
Type of publication (narrower categories)
All
Hochschulschrift
13
Graue Literatur
7
Non-commercial literature
7
Thesis
3
Aufsatzsammlung
2
Collection of articles of several authors
1
Collection of articles written by one author
1
Sammelwerk
1
Sammlung
1
more ...
less ...
Language
All
English
11
German
2
Author
All
Kraus, Florian
2
Kuester, Sabine
2
Stahl, Florian
2
Barth, Madeline
1
Borchers, Oliver
1
Epperson, Raphael
1
Gecer, Gökhan
1
Henninger, Mirka
1
Hohberger, Simon
1
Homburg, Christian
1
Imschloß, Monika
1
Isaak, Andrew
1
Konya-Baumbach, Elisa
1
Lauer, Karin
1
Ludwig, Susanne
1
Meiser, Thorsten
1
Schmitt, Daniela
1
Schön, Cornelia
1
Valli, Veronica
1
Wagner, Ulrich J.
1
Woywode, Michael J.
1
more ...
less ...
Institution
All
Universität Mannheim
National Bureau of Economic Research
539
Springer Fachmedien Wiesbaden
145
OECD
54
Verlag Dr. Kovač
41
American Marketing Association
38
International Energy Agency
30
IGI Global
28
Institut für Demoskopie Allensbach
28
Books on Demand GmbH <Norderstedt>
23
Information Resources Management Association
22
Edward Elgar Publishing
21
Friedrich-Schiller-Universität Jena
17
Nordic Council of Ministers
16
Haufe-Lexware GmbH & Co. KG
14
INSEAD
14
Nomos Verlagsgesellschaft
14
Markenverband
12
RWTH Aachen
12
Europäische Kommission / Gemeinsame Forschungsstelle
11
Gesellschaft für Konsum-, Markt- und Absatzforschung
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
European University Institute / Department of Economics
10
Gesellschaft zur Erforschung des Markenwesens
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Erasmus Research Institute of Management
9
Gesellschaft für Ökologische Kommunikation mbH
9
Helmut-Schmidt-Universität
9
NetLibrary, Inc
9
Technische Universität Braunschweig
9
Axel-Springer-Verlag
8
Center for Economic Research <Tilburg>
8
Centro studi investimenti sociali
8
Europäische Kommission
8
Robert Schuman Centre for Advanced Studies
8
Springer International Publishing
8
Deutschland / Bundeswehr / Universität Hamburg
7
European Society for Opinion and Marketing Research
7
more ...
less ...
Published in...
All
Research
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Product gender labeling : management decisions and consumer perceptions
Ludwig, Susanne
-
2016
Persistent link: https://www.econbiz.de/10011525413
Saved in:
2
The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa
-
2016
Persistent link: https://www.econbiz.de/10011454918
Saved in:
3
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
Saved in:
4
Essays in behavioral and experimental economics
Epperson, Raphael
-
2021
Persistent link: https://www.econbiz.de/10012744921
Saved in:
5
Mobile marketing : an empirical investigation of consumer perceptions and behaviors
Barth, Madeline
-
2021
Persistent link: https://www.econbiz.de/10012694712
Saved in:
6
Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
-
2020
Persistent link: https://www.econbiz.de/10012392551
Saved in:
7
Essays on choice under uncertainty and framing effects in marketing
Valli, Veronica
-
2018
Persistent link: https://www.econbiz.de/10011881993
Saved in:
8
Strategische Preisgestaltung in Offline- und Online-Vertriebskanälen : Determinanten und Auswirkungen auf das Verhalten von Konsumenten
Lauer, Karin
-
2018
Persistent link: https://www.econbiz.de/10011866590
Saved in:
9
Essays on the marketing of digital information goods
Schmitt, Daniela
-
2019
Persistent link: https://www.econbiz.de/10012166256
Saved in:
10
Essays on trust and online peer-to-peer markets
Isaak, Andrew
-
2018
Persistent link: https://www.econbiz.de/10012157319
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
