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~institution:"Universität Mannheim"
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Consumer reality : how brands...
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Consumer behaviour
12
Konsumentenverhalten
12
Verbraucherverhalten
5
Online-Marketing
3
Preismanagement
3
Pricing strategy
3
Beziehungsmarketing
2
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English
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Stahl, Florian
3
Kraus, Florian
2
Kuester, Sabine
2
Barth, Madeline
1
Borchers, Oliver
1
Epperson, Raphael
1
Focke, Florens
1
Gawrisch, Katharina
1
Gecer, Gökhan
1
Henninger, Mirka
1
Hohberger, Simon
1
Homburg, Christian
1
Imschloß, Monika
1
Isaak, Andrew
1
Konya-Baumbach, Elisa
1
Lauer, Karin
1
Ludwig, Susanne
1
Meiser, Thorsten
1
Ruenzi, Stefan
1
Schmitt, Daniela
1
Schön, Cornelia
1
Theissen, Erik
1
Valli, Veronica
1
Wagner, Ulrich J.
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Woywode, Michael J.
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Universität Mannheim
National Bureau of Economic Research
561
Springer Fachmedien Wiesbaden
236
OECD
51
Verlag Dr. Kovač
45
American Marketing Association
38
Université Paris-Dauphine (Paris IX)
35
IGI Global
33
International Energy Agency
30
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
29
Gesellschaft zur Erforschung des Markenwesens
28
Institut für Demoskopie Allensbach
28
European Association of Agricultural Economists - EAAE
27
Books on Demand GmbH <Norderstedt>
25
Information Resources Management Association
25
Edward Elgar Publishing
23
Haufe-Lexware GmbH & Co. KG
22
Friedrich-Schiller-Universität Jena
18
Nomos Verlagsgesellschaft
16
Nordic Council of Ministers
16
Springer International Publishing
15
INSEAD
14
Gesellschaft für Konsum-, Markt- und Absatzforschung
13
Markenverband
13
Christian-Albrechts-Universität zu Kiel
12
Europäische Kommission / Gemeinsame Forschungsstelle
12
RWTH Aachen
12
Springer Gabler <Firma>
12
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
European University Institute / Department of Economics
11
Université Paris-Dauphine
11
Österreichisches Institut für Wirtschaftsforschung
11
Campus Verlag
10
Helmut-Schmidt-Universität
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Verlag Franz Vahlen
10
Deutscher Dialogmarketing Verband
9
Erasmus Research Institute of Management
9
Gesellschaft für Ökologische Kommunikation mbH
9
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Research
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
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ECONIS (ZBW)
15
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Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens
-
2016
Persistent link: https://www.econbiz.de/10011583648
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2
Essays on choice under uncertainty and framing effects in marketing
Valli, Veronica
-
2018
Persistent link: https://www.econbiz.de/10011881993
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3
Essays on customer management and
brand
management
Gawrisch, Katharina
-
2020
Persistent link: https://www.econbiz.de/10012392552
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4
Product gender labeling : management decisions and consumer perceptions
Ludwig, Susanne
-
2016
Persistent link: https://www.econbiz.de/10011525413
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5
The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa
-
2016
Persistent link: https://www.econbiz.de/10011454918
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6
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
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7
Essays in behavioral and experimental economics
Epperson, Raphael
-
2021
Persistent link: https://www.econbiz.de/10012744921
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8
Mobile marketing : an empirical investigation of consumer perceptions and behaviors
Barth, Madeline
-
2021
Persistent link: https://www.econbiz.de/10012694712
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9
Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
-
2020
Persistent link: https://www.econbiz.de/10012392551
Saved in:
10
Strategische Preisgestaltung in Offline- und Online-Vertriebskanälen : Determinanten und Auswirkungen auf das Verhalten von Konsumenten
Lauer, Karin
-
2018
Persistent link: https://www.econbiz.de/10011866590
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