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Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens - 2016
Persistent link: https://www.econbiz.de/10011583648
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Essays on choice under uncertainty and framing effects in marketing
Valli, Veronica - 2018
Persistent link: https://www.econbiz.de/10011881993
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Essays in empirical asset pricing and investments
Zimmermann, Lukas - 2020
Persistent link: https://www.econbiz.de/10012518913
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Solution selling in B2B markets : empirical insights from the manufacturer's and customer's perspective
Zieren, Sabrina - 2018
Persistent link: https://www.econbiz.de/10012014851
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Effects of personal characteristics on performance outcomes in supply chain management
Gehrlein, Sebastian - 2021
Persistent link: https://www.econbiz.de/10012799146
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Buyer-supplier relationships between established firms and startups from a procurement perspective
Kinski, Alexander - 2021
Persistent link: https://www.econbiz.de/10012608760
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Essays on customer management and brand management
Gawrisch, Katharina - 2020
Persistent link: https://www.econbiz.de/10012392552
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Product gender labeling : management decisions and consumer perceptions
Ludwig, Susanne - 2016
Persistent link: https://www.econbiz.de/10011525413
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The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa - 2016
Persistent link: https://www.econbiz.de/10011454918
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Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan - 2021
Persistent link: https://www.econbiz.de/10012799160