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Consumer behaviour
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Universität Mannheim
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
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Reputation in anonymous markets
Lambertz, Christian
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2014
Persistent link: https://www.econbiz.de/10010414942
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2
Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens
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2016
Persistent link: https://www.econbiz.de/10011583648
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3
Social status, CEO pay and the market for directors
Zhivotova, Evgenia
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2017
Persistent link: https://www.econbiz.de/10011706493
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4
Three essays on optimal acquisition and use of product value information
Schumacher, Gerrit
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2018
Persistent link: https://www.econbiz.de/10011946404
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5
Product gender labeling : management decisions and consumer perceptions
Ludwig, Susanne
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2016
Persistent link: https://www.econbiz.de/10011525413
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6
The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa
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2016
Persistent link: https://www.econbiz.de/10011454918
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7
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
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2021
Persistent link: https://www.econbiz.de/10012799160
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8
Essays in behavioral and experimental economics
Epperson, Raphael
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2021
Persistent link: https://www.econbiz.de/10012744921
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9
Mobile marketing : an empirical investigation of consumer perceptions and behaviors
Barth, Madeline
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2021
Persistent link: https://www.econbiz.de/10012694712
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10
Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
-
2020
Persistent link: https://www.econbiz.de/10012392551
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