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Vertrauen in Online-Bewertungen : integrative Literaturübersicht, theoretisches Modell und empirische Exploration am Beispiel von Arztbewertungen
Arslan, Sevda Can - 2018
In dieser Studie gehe ich aus kommunikationswissenschaftlicher Perspektive der Frage nach, wie sich Vertrauen in Online-Bewertungen gestaltet. Um diese Frage zu beantworten, führe ich zunächst eine umfangreiche Literaturstudie zu den bisherigen empirischen Befunden zu Vertrauen in...
Persistent link: https://www.econbiz.de/10012123122
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Product gender labeling : management decisions and consumer perceptions
Ludwig, Susanne - 2016
Persistent link: https://www.econbiz.de/10011525413
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The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa - 2016
Persistent link: https://www.econbiz.de/10011454918
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Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan - 2021
Persistent link: https://www.econbiz.de/10012799160
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Essays in behavioral and experimental economics
Epperson, Raphael - 2021
Persistent link: https://www.econbiz.de/10012744921
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Mobile marketing : an empirical investigation of consumer perceptions and behaviors
Barth, Madeline - 2021
Persistent link: https://www.econbiz.de/10012694712
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Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver - 2020
Persistent link: https://www.econbiz.de/10012392551
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Essays on the marketing of digital information goods
Schmitt, Daniela - 2019
Persistent link: https://www.econbiz.de/10012166256
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Essays on trust and online peer-to-peer markets
Isaak, Andrew - 2018
Persistent link: https://www.econbiz.de/10012157319