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A model of customer-based bran...
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Consumer behaviour
12
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Online-Marketing
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Homburg, Christian
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Kuester, Sabine
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Stahl, Florian
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Kraus, Florian
2
Bamberger, Boas
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Barth, Madeline
1
Borchers, Oliver
1
Epperson, Raphael
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Focke, Florens
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Gawrisch, Katharina
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Gecer, Gökhan
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Henninger, Mirka
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Isaak, Andrew
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Lauer, Karin
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Meiser, Thorsten
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Ruenzi, Stefan
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Schmitt, Daniela
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Schön, Cornelia
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Valli, Veronica
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Universität Mannheim
National Bureau of Economic Research
563
Springer Fachmedien Wiesbaden
283
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
68
Verlag Dr. Kovač
52
Université Paris-Dauphine (Paris IX)
50
OECD
49
IGI Global
47
American Marketing Association
40
Information Resources Management Association
35
Books on Demand GmbH <Norderstedt>
33
European Association of Agricultural Economists - EAAE
31
International Energy Agency
30
International Monetary Fund
29
Gesellschaft zur Erforschung des Markenwesens
28
Institut für Demoskopie Allensbach
28
Haufe-Lexware GmbH & Co. KG
27
Edward Elgar Publishing
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World Bank
24
Central Treaty Organization
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Friedrich-Schiller-Universität Jena
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Nomos Verlagsgesellschaft
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Nordic Council of Ministers
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EcoMod Network
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Christian-Albrechts-Universität zu Kiel
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Markaz-i Āmār-i Īrān
14
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
14
Stiftung Wissenschaft und Politik
14
Verlag Franz Vahlen
14
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
Bundesstelle für Außenhandelsinformation <Köln>
13
Fördergesellschaft Marketing an der Universität Augsburg
13
Gesellschaft für Konsum-, Markt- und Absatzforschung
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
18
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Essays on customer management and
brand
management
Gawrisch, Katharina
-
2020
Persistent link: https://www.econbiz.de/10012392552
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2
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
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3
Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens
-
2016
Persistent link: https://www.econbiz.de/10011583648
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4
Essays on choice under uncertainty and framing effects in marketing
Valli, Veronica
-
2018
Persistent link: https://www.econbiz.de/10011881993
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5
Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
-
2020
Persistent link: https://www.econbiz.de/10012392551
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6
Lohnungleichheit und Kundenzufriedenheit : eine empirische Untersuchung der Auswirkungen von Lohnungleichheit auf Kundenbeziehungen und Geschäftserfolg
Bamberger, Boas
-
2021
Persistent link: https://www.econbiz.de/10012874753
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7
Inverting the global innovation-flow paradigm : a multi-method study of innovation in a global market context
Janda-Eble, Sergej
-
2017
Persistent link: https://www.econbiz.de/10011668865
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8
Customer experience management : eine empirische Analyse der Gestaltungsmöglichkeiten und Erfolgsauswirkungen
Jozic, Danijel
-
2016
Persistent link: https://www.econbiz.de/10011593733
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9
Product gender labeling : management decisions and consumer perceptions
Ludwig, Susanne
-
2016
Persistent link: https://www.econbiz.de/10011525413
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10
The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa
-
2016
Persistent link: https://www.econbiz.de/10011454918
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