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Consumer behaviour
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Homburg, Christian
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Universität Mannheim
National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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American Marketing Association
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Institut für Demoskopie Allensbach
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European Productivity Agency
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OECD
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Edward Elgar Publishing
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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European Association of Agricultural Economists - EAAE
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Books on Demand GmbH <Norderstedt>
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
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Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
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2020
Persistent link: https://www.econbiz.de/10012392551
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Multisensorisches Marketing : eine empirische Untersuchung zum Einfluss auditiver und haptischer Reize auf das
Konsumentenverhalten
Imschloß, Monika
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2014
Persistent link: https://www.econbiz.de/10010442047
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Virtual Reality in Erfolgsprognosen vor Neuprodukteinführung : Modellentwicklung, Validierung und empirische Untersuchung
Harz, Nathalie
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2020
Persistent link: https://www.econbiz.de/10012140415
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Essays in skill development and peer effects
Özdemir, Yasemin
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2020
Persistent link: https://www.econbiz.de/10012643337
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5
Cognitive, metacognitive and motivational perspectives on learning analytics : synthesizing self-regulated learning, assessment, and feedback with learning analytics
Schumacher, Clara
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2019
Persistent link: https://www.econbiz.de/10012173900
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6
Product gender labeling : management decisions and consumer perceptions
Ludwig, Susanne
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2016
Persistent link: https://www.econbiz.de/10011525413
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7
The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa
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2016
Persistent link: https://www.econbiz.de/10011454918
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8
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
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2021
Persistent link: https://www.econbiz.de/10012799160
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9
Essays in behavioral and experimental economics
Epperson, Raphael
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2021
Persistent link: https://www.econbiz.de/10012744921
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10
Mobile marketing : an empirical investigation of consumer perceptions and behaviors
Barth, Madeline
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2021
Persistent link: https://www.econbiz.de/10012694712
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