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~institution:"Universität Mannheim"
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Consumer behaviour
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Universität Mannheim
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eSocialSciences
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Friedrich-Schiller-Universität Jena
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ECONIS (ZBW)
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Word-of-Mouth-Marketing : eine Analyse traditioneller und neuer Marketinginstrumente zur gezielten Beeinflussung der Word-of-Mouth-Kommunikation
Bohrer, Laura
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2013
Persistent link: https://www.econbiz.de/10010253677
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2
The persuasive impact of online word of mouth characteristics
Gärth, Maximilian
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2020
Persistent link: https://www.econbiz.de/10012518944
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3
Product gender labeling : management decisions and consumer perceptions
Ludwig, Susanne
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2016
Persistent link: https://www.econbiz.de/10011525413
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4
The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa
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2016
Persistent link: https://www.econbiz.de/10011454918
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Multisensorisches Marketing : eine empirische Untersuchung zum Einfluss auditiver und haptischer Reize auf das
Konsumentenverhalten
Imschloß, Monika
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2014
Persistent link: https://www.econbiz.de/10010442047
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6
Dynamic pricing under customer choice behavior for revenue management in passenger railway networks
Hohberger, Simon
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2020
Persistent link: https://www.econbiz.de/10012199450
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7
Essays on trust and online peer-to-peer markets
Isaak, Andrew
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2018
Persistent link: https://www.econbiz.de/10012157319
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8
Psychometric modeling as a tool to investigate heterogeneous response scale use
Henninger, Mirka
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2019
Persistent link: https://www.econbiz.de/10012144978
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9
Strategische Preisgestaltung in Offline- und Online-Vertriebskanälen : Determinanten und Auswirkungen auf das Verhalten von Konsumenten
Lauer, Karin
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2018
Persistent link: https://www.econbiz.de/10011866590
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10
Essays in behavioral and experimental economics
Epperson, Raphael
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2021
Persistent link: https://www.econbiz.de/10012744921
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