//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Universität Mannheim"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Rapport on Brand Experience Dy...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
12
Konsumentenverhalten
12
Verbraucherverhalten
5
Online-Marketing
3
Preismanagement
3
Pricing strategy
3
Beziehungsmarketing
2
Brand image
2
Digital goods
2
Digitale Güter
2
Internet marketing
2
Markenimage
2
Preispolitik
2
Relationship marketing
2
Social Web
2
Social web
2
Theorie
2
Theory
2
USA
2
United States
2
Absatzweg
1
Advertising
1
Advertising effects
1
Arbeitspsychologie
1
Arbeitsverhalten
1
Behavioral economics
1
Brand loyalty
1
Brand management
1
Business start-up
1
Cognition
1
Confidence
1
Consumer preferences
1
Corporate reputation
1
Customer value
1
Data Mining
1
Data mining
1
Decision under uncertainty
1
Distribution channel
1
Dynamic Pricing
1
Emotional branding
1
more ...
less ...
Online availability
All
Free
6
Undetermined
1
Type of publication
All
Book / Working Paper
15
Type of publication (narrower categories)
All
Hochschulschrift
15
Graue Literatur
7
Non-commercial literature
7
Thesis
4
Aufsatzsammlung
2
Collection of articles of several authors
1
Collection of articles written by one author
1
Sammelwerk
1
Sammlung
1
more ...
less ...
Language
All
English
13
German
2
Author
All
Stahl, Florian
3
Kraus, Florian
2
Kuester, Sabine
2
Barth, Madeline
1
Borchers, Oliver
1
Epperson, Raphael
1
Focke, Florens
1
Gawrisch, Katharina
1
Gecer, Gökhan
1
Henninger, Mirka
1
Hohberger, Simon
1
Homburg, Christian
1
Imschloß, Monika
1
Isaak, Andrew
1
Konya-Baumbach, Elisa
1
Lauer, Karin
1
Ludwig, Susanne
1
Meiser, Thorsten
1
Ruenzi, Stefan
1
Schmitt, Daniela
1
Schön, Cornelia
1
Theissen, Erik
1
Valli, Veronica
1
Wagner, Ulrich J.
1
Woywode, Michael J.
1
more ...
less ...
Institution
All
Universität Mannheim
Université Paris-Dauphine (Paris IX)
586
National Bureau of Economic Research
558
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
251
Springer Fachmedien Wiesbaden
236
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
187
Université Paris-Dauphine
106
OECD
49
Verlag Dr. Kovač
44
American Marketing Association
38
Keleti Károly Gazdasági Kar, Óbudai Egyetem
36
IGI Global
33
EconWPA
30
International Energy Agency
30
Gesellschaft zur Erforschung des Markenwesens
28
Institut für Demoskopie Allensbach
28
European Association of Agricultural Economists - EAAE
27
Books on Demand GmbH <Norderstedt>
25
Information Resources Management Association
25
Cátedra Fundación Ramón Areces de Distribución Comercial, Facultad de Economía y Empresa
24
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
24
International Institute of Social and Economic Sciences
23
Sonderforschungsbereich 649: Ökonomisches Risiko, Wirtschaftswissenschaftliche Fakultät
23
Edward Elgar Publishing
22
Haufe-Lexware GmbH & Co. KG
22
NET Institute
20
Unité Mixte de Recherche Marchés, Organisations, Institutions et Stratégies d'Acteurs (UMR MOISA), Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2)
19
Department of Economics and Business, Universitat Pompeu Fabra
18
Friedrich-Schiller-Universität Jena
18
HEC Montréal (École des Hautes Études Commerciales)
18
HEC Paris (École des Hautes Études Commerciales)
18
Tilburg University, Center for Economic Research
17
Nordic Council of Ministers
16
Nomos Verlagsgesellschaft
15
Springer International Publishing
15
INSEAD
14
Geneva School of Economics and Management, Université de Genève
13
Gesellschaft für Konsum-, Markt- und Absatzforschung
13
Markenverband
13
National Research University Higher School of Economics
13
more ...
less ...
Published in...
All
Research
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens
-
2016
Persistent link: https://www.econbiz.de/10011583648
Saved in:
2
Essays on choice under uncertainty and framing effects in marketing
Valli, Veronica
-
2018
Persistent link: https://www.econbiz.de/10011881993
Saved in:
3
Essays on customer management and
brand
management
Gawrisch, Katharina
-
2020
Persistent link: https://www.econbiz.de/10012392552
Saved in:
4
Product gender labeling : management decisions and consumer perceptions
Ludwig, Susanne
-
2016
Persistent link: https://www.econbiz.de/10011525413
Saved in:
5
The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa
-
2016
Persistent link: https://www.econbiz.de/10011454918
Saved in:
6
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
Saved in:
7
Essays in behavioral and experimental economics
Epperson, Raphael
-
2021
Persistent link: https://www.econbiz.de/10012744921
Saved in:
8
Mobile marketing : an empirical investigation of consumer perceptions and behaviors
Barth, Madeline
-
2021
Persistent link: https://www.econbiz.de/10012694712
Saved in:
9
Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
-
2020
Persistent link: https://www.econbiz.de/10012392551
Saved in:
10
Strategische Preisgestaltung in Offline- und Online-Vertriebskanälen : Determinanten und Auswirkungen auf das Verhalten von Konsumenten
Lauer, Karin
-
2018
Persistent link: https://www.econbiz.de/10011866590
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->