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~institution:"Universität Mannheim"
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Consumer behaviour
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Stahl, Florian
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Kuester, Sabine
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Borchers, Oliver
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Schmitt, Daniela
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Schön, Cornelia
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Universität Mannheim
National Bureau of Economic Research
535
Springer Fachmedien Wiesbaden
243
American Marketing Association
67
OECD
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Verlag Dr. Kovač
48
European Association of Agricultural Economists - EAAE
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IGI Global
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Edward Elgar Publishing
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International Energy Agency
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Books on Demand GmbH <Norderstedt>
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Gesellschaft zur Erforschung des Markenwesens
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Institut für Demoskopie Allensbach
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Information Resources Management Association
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Haufe-Lexware GmbH & Co. KG
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Friedrich-Schiller-Universität Jena
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Nomos Verlagsgesellschaft
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Springer Gabler <Firma>
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Christian-Albrechts-Universität zu Kiel
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RWTH Aachen
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Deutscher Dialogmarketing Verband
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European University Institute / Department of Economics
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
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Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens
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2016
Persistent link: https://www.econbiz.de/10011583648
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2
Essays on choice under uncertainty and framing effects in marketing
Valli, Veronica
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2018
Persistent link: https://www.econbiz.de/10011881993
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3
Essays on customer management and brand management
Gawrisch, Katharina
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2020
Persistent link: https://www.econbiz.de/10012392552
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4
Product gender labeling : management decisions and consumer perceptions
Ludwig, Susanne
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2016
Persistent link: https://www.econbiz.de/10011525413
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5
The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa
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2016
Persistent link: https://www.econbiz.de/10011454918
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6
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
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2021
Persistent link: https://www.econbiz.de/10012799160
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7
Essays in behavioral and experimental economics
Epperson, Raphael
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2021
Persistent link: https://www.econbiz.de/10012744921
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8
Mobile marketing : an empirical investigation of consumer perceptions and behaviors
Barth, Madeline
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2021
Persistent link: https://www.econbiz.de/10012694712
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9
Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
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2020
Persistent link: https://www.econbiz.de/10012392551
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10
Strategische Preisgestaltung in Offline- und Online-Vertriebskanälen : Determinanten und Auswirkungen auf das Verhalten von Konsumenten
Lauer, Karin
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2018
Persistent link: https://www.econbiz.de/10011866590
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