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Simulating in-store lighting and temperature with visual aids: methodological propositions and S-O-R effects

Briand-Decre, Gwenaëlle; Pras, Bernard - Université Paris-Dauphine (Paris IX) - 2013

Lighting and temperature are two important stimuli in sensory marketing. However, these stimuli have not yet been studied in controlled retail environments. The objective of this research is twofold: to propose a methodology to infer the effect of different levels of lighting and temperature in...

Persistent link: https://www.econbiz.de/10011144034

Explaining and Predicting the Impact of Branding Alliances and Web Site Quality on Initial Consumer Trust of E-Commerce Web Sites

Lowry, Paul Benjamin; Vance, Anthony; Moody, Greg; … - Université Paris-Dauphine (Paris IX) - 2008

Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network...

Persistent link: https://www.econbiz.de/10010734931

Effet du parrainage sur l'image de marque : le rôle de la congruence

Fleck-Dousteyssier, Nathalie - Université Paris-Dauphine (Paris IX) - 2003

The effect of sponsorship on the sponsor brand image has not yet been investigated a lot. This research aims to contribute to the sponsorship research by two means: to explain the brand image change, we introduce the concept of sponsor-event fit through its two dimensions, relevancy and...

Persistent link: https://www.econbiz.de/10011072090

Counterproductive Environmental Performance Displays: Lessons from the Automotive Sector

Benoît-Moreau, Florence; Parguel, Béatrice - Université Paris-Dauphine (Paris IX) - 2013

Using classical models of information processing and persuasion, this study examines the efficiency of European Directive 1999/94/EC, pertaining to automotive carbon emission information, as a means to encourage more sustainable consumption patterns. The Directive requires European carmakers to...

Persistent link: https://www.econbiz.de/10011072307

Counterproductive Environmental Performance Displays: Lessons From the Automotive Sector

Parguel, Béatrice; Benoît-Moreau, Florence - Université Paris-Dauphine (Paris IX) - 2015

This paper mobilizes classical models of information processing and persuasion (ELM) to examine the efficiency of a European Directive 1999/94/EC of December, 13, 1999 regarding automotive carbon emission information to convert consumers to more sustainable patterns of consumption. This...

Persistent link: https://www.econbiz.de/10011073376

Une application des modèles de traitement de l'information au parrainage : le rôle de la congruence

Fleck-Dousteyssier, Nathalie - Université Paris-Dauphine (Paris IX) - 2004

The effect of sponsorship on the sponsor brand image has not yet been investigated a lot. This research aims to contribute to the sponsorship research by two means: To explain the brand image change, we introduce the concept of sponsor-event fit through its two dimensions, relevancy and...

Persistent link: https://www.econbiz.de/10011073781

Les enfants et l’attitude envers le site web : conception et test d’une échelle de mesure

De Lassus, Christel - Université Paris-Dauphine (Paris IX) - 2003

Attitude toward the Ad is widely used in study of traditional mass media advertising, especially for children. As … presents a reliable and valid scale, measuring attitude toward a website, especially suited for children aged 8 to 11. …

Persistent link: https://www.econbiz.de/10010707137

"I'd rather play than look at statues" : the experiences of children with art works and interactive devices at an art exhibition

Krebs, Anne; Caro, Florence; Debenedetti, Stéphane - Université Paris-Dauphine (Paris IX) - 2009

Young children have been largely neglected in research on the art museum experience. The art exhibition Tête à Tête … derived from the visit. Building on observations and interviews, the authors show that children’s attention is drawn more … children’s reception of art works could not be proved. The results point to the limited role played by adults in guiding …

Persistent link: https://www.econbiz.de/10011073835

Quelles expositions d’art pour les enfants ? Etude de cas et recommandations marketing

Caro, Florence; Debenedetti, Stéphane; Krebs, Anne - Université Paris-Dauphine (Paris IX) - 2007

As reminded by Piscitelli and Anderson (2001), children, and particularly small children of 4 to 10 years old are … the existing literature on social interaction and children’s learning experience in science museums. …

Persistent link: https://www.econbiz.de/10011074449