Perception that the client has of his own brand loyalty has not been addressed in the marketing literature. This … research attempts to overcome this limit in four ways: (1) demonstrating that customer’s perceived loyalty can be approached … more strongly associated to loyalty ; (3) studying the strong influence of CSF on customer expectations and future …

researchers, in spite of its relevance as a mediating variable between sales promotion and satisfaction or loyalty. This research … brand usage frequency on the link between satisfaction and customer loyalty is studied. To address these research questions … results indicate that if the transaction-Specific satisfaction with a brand is negatively linked to consumer loyalty, it is …

a loyalty program (utilitarian, hedonic and recognition benefits). We then explore the relationships between these …

different impact based on customer loyalty. For loyal customers, the perceived price attractiveness has an important direct …

in term of recommendations and consumer’s loyalty. A review of the literature concerning exchange and satisfaction has …

regulated. The regulation is based on management and structure ratios whose intended effects are the prevention of bank failures …, as informational asymmetry between depositors, banks and borrowers can cause economic panics. Within the framework of …