Relationship marketing is based on the assumption of the customers’ commitment. This commitment may be multidimensional …, with an affective dimension and a calculative one. Commitment is shown to be linked to trust. Relationship marketing has … not paid a lot of attention to psychological variables and their impact on trust and commitment in a relational context …

needed. The rigid system is preferable at early stages of technological development, when (lack of) commitment problems are …

benefits and various relational variables (commitment, trust and satisfaction). Using discriminant analysis, we show that the …

to better understand trust and commitment. A second section develops an integrative conceptual framework of the different …

commitment devices, are also the equilibrium payoffs of a universal, deterministic commitment game. …

As commitment is at the core of relationship programs, the latter should share similarities with prevention programs … the practitioner are key determinants to commitment to a prevention protocol. In addition, psychological reactance and … relationship proneness are shown as antecedents of the commitment predictors. While reactant people may not commit to prevention …