Vo, Quang Tri - Université Paris-Dauphine (Paris IX) - 2013
specified reasons for which a person recommends a website more than others, and the determinants of this behavior. Based on an … interdisciplinary literature including Marketing, Information Systems and Knowledge Management, this thesis presents a model of website … impact of utilitarian and hedonistic benefits of the website for interlocutors on the transmitter’s decision and behavior. …