Our purpose in this article is to present the concept of electronic agent used in e-commerce and its impact on consumer satisfaction. Electronic agents represent the future of electronic business. They help the consumers in an environment where all the information is available but hard to deal...

Death is the unescapable event that most of individuals want to hide motivated by a fundamental will to stay alive. Because it can be source of mystery, fascination and anxiety, this topic has been of specific interest in psychology thanks to the Terror Management Theory (TMT). This theory...

This case explores the aggregate influence of corporate marketing practices on public health and examines the increasingly important issue of the role of targeted marketing strategies by the food and beverage industries in the obesity epidemic. Specifically, it engages a discussion about a...

Rarely studied in marketing, leisure companions represent a significant aspect of the leisure servicescapes experience. In leisure places, companions can be defined in terms of their presence (v. absence), number, and identity (spouse/friend/family members). This article reviews previous...

The aim of this article is to enlight the relevancy of the concept of place attachment in order to qualify the affective relationship between consumers and service areas, particularly leisure places. This paper reviews the overall results obtained so far by researchers and highlights the...

This article documents the development and validation of a multidimensional superstition scale (MSS). Superstition is conceptualized as a three dimension personality trait: belief in culturally shared superstitions, superstitious pessimism and magical thinking rituals. We carried out three...

This article is based on research on Web site design and the purchase environment in store to conceptualize the relationships between Web site design and the consumer behavior. The framework suggested here recalls the relationships between the design, the perception of the Web site and the...

This communication explores consumers' perception of shopping environments from a cultural identity perspective. French second-generation ethnic consumers' discourse about their cosmetic shopping and consumption styles is analyzed. This enables us to understand that shopping environments are...