Perception that the client has of his own brand loyalty has not been addressed in the marketing literature. This … research attempts to overcome this limit in four ways: (1) demonstrating that customer’s perceived loyalty can be approached … more strongly associated to loyalty ; (3) studying the strong influence of CSF on customer expectations and future …

to the theory of monopolistic competition. During the 1920s a lively discussion developed about the link between the cost … structure of the individual firm and the degree of competition in the wake of the demise of the Marshallian concept of the … (“external competition”) and the inadequacy of the Cournot solution for spatially differentiated firms that compete with …

researchers, in spite of its relevance as a mediating variable between sales promotion and satisfaction or loyalty. This research … price discount, seasonal and outlet sales; on consumer transaction-Specific satisfaction. Moreover, the indirect effect of … brand usage frequency on the link between satisfaction and customer loyalty is studied. To address these research questions …

a loyalty program (utilitarian, hedonic and recognition benefits). We then explore the relationships between these …

different impact based on customer loyalty. For loyal customers, the perceived price attractiveness has an important direct …This research investigates the impact of three store flyers’ characteristics attractiveness – price, offer and thematic … influenced directly by the perceived price attractiveness and indirectly by the evaluation of store flyers thematic …

in term of recommendations and consumer’s loyalty. A review of the literature concerning exchange and satisfaction has …