This paper presents a microsimulation model in a General Equilibrium framework applied to Madagascar. The model is primarily focused on labor markets and labor allocation at the household level, and consumption behavior is also modeled. At the aggregate level, it allows for the endogenous...

This paper presents an applied microsimulation model built on household data with explicit treatment of heterogeneity of skills, labor preferences and opportunities, and consumption preferences at the individual and/or household level, while allowing for an endogenous determination of relative...

Illustré de cas d'étude, ce document expose les principaux concepts permettant de décrire et comprendre le comportement des consommateurs, afin de prendre les meilleures décisions marketing.

This paper examines the link between the intensity of news coverage, the news pressure, and stock market outcomes in the event of major corporate news announcements. Our first result is that stock market activity is related to the implications for the public of corporate news announcements, as...

A whole slew of companies have chosen to adopt multi-channel distribution strategies wherein a given customer induced to visit several channels simultaneously to derive the specific advantages that each channel offers at a different stage of the decision-making process. The present article...

This research focuses on "second generation" young female adults' cosmetics consumption, and explores their specific ethnicity. The results of an ethnographic study and phenomenological interviews are developed. While mothers distinguish between two worlds (here and there), second generation...

Pour optimiser les prises de décision marketing, comprendre les comportements de consommation est un préalable essentiel. L'étude du consommateur met à contribution de nombreuses disciplines (économie, psychologie, anthropologie. ) pour en extraire des méthodes d'analyse, des théories et...