identity. The outcomes of the study suggest that virtual worlds and the social and business interactions they offer are tools … to build consumer identity. An exploratory qualitative technique was employed, using instant messaging with 34 immersive … another identity and operate a transfer, partial or total, from his real identity to the virtual one. The aim of the study is …

suggest that cultural diversity has little influence on identity issues of co-operation, whereas it is mostly linked to …

the trends of market taste and adjusting the aesthetic components of their identity. Art history can be a source of …

have to balance over time three dimensions: the identity, the affective and the instrumental. These three dimensions are …

This communication explores consumers' perception of shopping environments from a cultural identity perspective. French … us to understand that shopping environments are organized according to cultural identity dimensions. Retail stores … willing to target ethnic consumers must take into consideration these identity dimensions of their behaviors. …

article interrogates the identity shifts of men who very often became « ill » after having been made redundant. It focuses on … social identity? The advisers invite the beneficiaries to describe their « dream job » all the while instructing them to be …, and at times voluntary work. The participants’ reactions to JOBS reveal negotiations of identity that depend on gender …

This research presents an analyse of the building-up of an « ad-hoc » identity in a group formed through the merger of … several european companies. In particular, we study the relevance of the concept of european managerial culture in the case of …

advent of ethnic consumption: the question of inhibition, the identity strategies and new forms of sociability. The research …

’ perceptions of physical shopping environments from a cultural identity perspective. It reveals how second-generation ethnic … consumers make decisions about where to shop for cosmetics. The key results reveal the identity dimensions of shopping behaviour …