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and on purchase. The impact on shopping value is similar in magnitude to that of atmospheric quality. Music and visual …
Persistent link: https://www.econbiz.de/10011072920
On the basis of an in depth analysis of the flow of revenues within the music industry and of the emerging practices … record companies used to play a role that was useful for the dynamic and for the quality of music production, and analyze … generated by recorded music. Two antagonistic strategies, corresponding to different segments of the market, are highlighted in …
Persistent link: https://www.econbiz.de/10011166417
through an in-depth and longitudinal study of actors’ efforts to maintain institutions in the French Music Industry from 2004 …
Persistent link: https://www.econbiz.de/10010708048
Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network...
Persistent link: https://www.econbiz.de/10010734931
The effect of sponsorship on the sponsor brand image has not yet been investigated a lot. This research aims to contribute to the sponsorship research by two means: to explain the brand image change, we introduce the concept of sponsor-event fit through its two dimensions, relevancy and...
Persistent link: https://www.econbiz.de/10011072090
Using classical models of information processing and persuasion, this study examines the efficiency of European Directive 1999/94/EC, pertaining to automotive carbon emission information, as a means to encourage more sustainable consumption patterns. The Directive requires European carmakers to...
Persistent link: https://www.econbiz.de/10011072307
This paper mobilizes classical models of information processing and persuasion (ELM) to examine the efficiency of a European Directive 1999/94/EC of December, 13, 1999 regarding automotive carbon emission information to convert consumers to more sustainable patterns of consumption. This...
Persistent link: https://www.econbiz.de/10011073376
The effect of sponsorship on the sponsor brand image has not yet been investigated a lot. This research aims to contribute to the sponsorship research by two means: To explain the brand image change, we introduce the concept of sponsor-event fit through its two dimensions, relevancy and...
Persistent link: https://www.econbiz.de/10011073781
Persistent link: https://www.econbiz.de/10010707590
Drawing from an anthropomorphic view of consumption and a socio-psychological perspective, this paper defends the idea that a brand is perceived by consumers as having a sex, a sexual state and a gender. An exploratory qualitative analysis based on sixteen semi structured interviews was...
Persistent link: https://www.econbiz.de/10010905399