The Australian Arts industry is a vibrant and dynamic sector of the economy. It encompasses both visual and performing arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is unique in that it reports the findings of a research...

To date little empirical research has been undertaken into relationship atmosphere, yet the literature leads one to the conclusion that this is a key or central factor in developing the relationship between firms and in shaping the characteristics of that relationship over time.Given that the...

Previous research on loyalty programs in Australia has shown the benefits gained by partners in these programs. This paper develops this research and introduces the concept of network development in loyalty programs. It builds on the theory of network development (Hertz and Mattson, 2004) and...

This paper presents some significant empirical findings about the role of switching cost and alternative attractiveness in developing the long-term relationship between the client and the service-provider in personal financial planning services. Considering switching costs and alternative...

This study describes an action research program, primarily within one company pursuing learning organisation concepts. The research was an integral part of the implication process, not involving case studies carried out after the event, or analysis prior to it, but an iterative mixture of...

The paper uses an Australian case study to investigate the changing face of the financial planning arena. It provides an introduction to the establishment of the financial planning industry in Australia. In particular it focuses on the way financial planners have been required to develop...

Small and medium enterprises (SMEs) are constantly confronting formidable and competitive challenges. In their midst, to stay abreast of larger firms or international markets, a small number is still able to insulate themselves from the pervasive effects of competition, technology advancement...

This paper presents an aspect of ongoing research into the management of innovation as a business system, recognizing that people are an important element of the total system that includes decision and knowledge subsystems. The word ?intuition? is often used in connection with innovators and...

The Australian pharmaceutical industry is an important and vibrant part of the National economy and has features that distinguish it from other industries such as advertising restrictions, government subsidies, stringent government and industry regulations and the decision maker not necessarily...

B2B e-marketplaces leverage the internet?s capabilities to efficiently connect buyers and sellers, resulting in lower transactional costs and improved communications. Academic research into the effect of e-marketplaces on the buying decision is limited. This case study used an adapted version of...