Narrow search
Showing 1 - 10 of 15
Cover Image
Understanding and predicting demand through visual characteristics and neural networks
Mast, Daniela - 2023
In order to understand consumers' fashion purchase decisions better, I determine a product's design typicality and brand prominence based on the theories of processing fluency and conspicuous consumption. Then, I relate these visual characteristics to typical product sales patterns to understand...
Persistent link: https://www.econbiz.de/10013534180
Cover Image
Menschen und Marken - neue Konzepte in der Betrachtung
Spandl, Torsten (ed.); Zwecker, Christof (ed.) - 2016
Persistent link: https://www.econbiz.de/10011418300
Cover Image
Marketing für Elektromobilität
Hennig, Alexander (ed.) - 2020
Persistent link: https://www.econbiz.de/10012228057
Cover Image
Zielgruppenorientiertes Marketing im Pferdesport : Perspektiven für Reitanbieter und Pferdebetriebe
Wiegand, Katharina - 2017
Persistent link: https://www.econbiz.de/10011689013
Cover Image
Participation patterns of sharing systems : a cross-sectoral comparison of the drivers of demand and supply in the sharing economy
Todenhöfer, Lydia Eva-Maria - 2019
Persistent link: https://www.econbiz.de/10011932877
Cover Image
Einflussfaktoren auf die Akzeptanz von Hybridautos
Wimmer, Harald - 2016
Persistent link: https://www.econbiz.de/10012522775
Cover Image
Content-Optimierung im Motorsport unter besonderer Berücksichtigung psychologischer Determinanten
Greiner, Jonas - 2018
Persistent link: https://www.econbiz.de/10011976936