Content-Optimierung im Motorsport unter besonderer Berücksichtigung psychologischer Determinanten
Jonas Greiner
| Year of publication: |
2018
|
|---|---|
| Authors: | Greiner, Jonas |
| Institutions: | Verlag Dr. Kovač (publisher) |
| Publisher: |
Hamburg : Verlag Dr. Kovač |
| Subject: | Motorsport | Marketing | Kundenbindung | Customer retention | Werbepsychologie | Psychology of advertising | Sportfan | Content <Internet> |
| Description of contents: | Table of Contents [d-nb.info] ; Description [verlagdrkovac.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | 142 Seiten Illustrationen 21 cm x 14.8 cm, 200 g |
|---|---|
| Series: | Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management. - Hamburg : Kovač, ISSN 1438-8286, ZDB-ID 2054640-3. - Vol. Band 103 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Masterarbeit |
| ISBN: | 3-339-10108-6 ; 978-3-339-10108-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011976936