Narrow search
Showing 1 - 10 of 540
Cover Image
How Fragrant are perfumes? A Micro Perspective from Middle East
Pillai, K R; Hamid, Hana; Rajan, Remya; Vijay, Shiji; … - Volkswirtschaftliche Fakultät, … - 2008
Satisfaction is a consumer post-purchase evaluation of the overall service experience. As an important determinant of customer loyalty and retention, firms exhibit most care to maintain customer satisfaction intact, unless it cannot be up-scaled. Middle East is known for its fancy towards...
Persistent link: https://www.econbiz.de/10008764710
Cover Image
How Fragrant are perfumes? A Micro Perspective from Middle East
Pillai, Rajasekharan; Babu, Febina; Hameed, Hana; … - Volkswirtschaftliche Fakultät, … - 2009
Satisfaction is a consumer post-purchase evaluation of the overall service experience. As an important determinant of customer loyalty and retention, firms exhibit most care to maintain customer satisfaction intact, unless it cannot be up-scaled. Middle East is known for its fancy towards...
Persistent link: https://www.econbiz.de/10008490485
Cover Image
Aspects and Importance of Digital Media in Pakistan
Abdur Raheem, Syed; Akber, Fahad; Hashmi, Umair - Volkswirtschaftliche Fakultät, … - 2013
Digital Media has gained importance over the years, around the world. It has created impact in Pakistan too. This paper … draws comparison in usage and impact of Digital Media in developed worlds with Pakistan and identifies the flaws, the … potential and scope of digital media in Pakistan. Pakistan as the world’s 7th largest country has tremendous potential for …
Persistent link: https://www.econbiz.de/10011259955
Cover Image
Advertising value of mobile marketing through acceptance among youth in Karachi
Syed Akbar, Suleman; Azam, Rehan; Muhammad, Danish - Volkswirtschaftliche Fakultät, … - 2012
The purpose of this paper is to investigate the key influencing factors towards mobile marketing acceptance among youth in Karachi. It further analyzes the impact of mobile marketing acceptance on its advertising value. To achieve the objective of this study a convenient sample of 247...
Persistent link: https://www.econbiz.de/10011109924
Cover Image
The structuring of components of the net domestic product according to the innovation criterion
Kozmenko, Serhiy; Vasil’yeva, Tetyana; Leonov, Serhiy - Volkswirtschaftliche Fakultät, … - 2010
The article studies the additional multiplier effects, which the economic system can receive from the realization of a sound innovation policy, which should be considered during the assessment of microeconomic indicators of the economic growth. The methodology for the structuring of the NDP...
Persistent link: https://www.econbiz.de/10011258163
Cover Image
Перспективные формы продвижения товаров в условиях мирового экономического кризиса
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2011
An article about the transformation of the forms and methods of marketing in the context of the global economic crisis. The extensive development of e-commerce has led to the emergence of new forms of virtual sales and globalization of marketing. The author analyzes the changes taking place in...
Persistent link: https://www.econbiz.de/10011199841
Cover Image
Мировой экономический кризис и маркетинговая деятельность в России
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2010
Article on the impact of the crisis in the global economy on marketing strategy in Russia. The author substantiates the thesis of the decline in the value of methods of promoting the marketing mix and a gradual return to the dominance of the marketing concept of the distribution.
Persistent link: https://www.econbiz.de/10011199842
Cover Image
Четыре вида продвижения товара в маркетинге
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2012
The article discusses the features of communication policy in marketing. The author analyzes the objectives, functions and structural elements of communication policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical use of marketing...
Persistent link: https://www.econbiz.de/10011199843
Cover Image
Концепция «4Р» и планирование маркетинга в кратком и ясном изложении
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2012
The article discusses the features of marketing planning through the use of the concept of «4P». The author analyzes the objectives, functions and structural elements of the concept of «4P» as a tool for marketing planning with the promotion of goods in the consumer market. Particular...
Persistent link: https://www.econbiz.de/10011199845
Cover Image
Товарная политика в маркетинге
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2012
The article discusses the features of product policy in marketing. The author analyzes the objectives, functions and structural elements of product policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical implementation of product policy in...
Persistent link: https://www.econbiz.de/10011199848