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Community-based Social Marketing, Additional Instrument of Traditional Public Policies’ Instruments: Case study – Controlling Air Pollution in Romania

Matei, Ani; Dogaru, Tatiana-Camelia - Volkswirtschaftliche Fakultät, … - 2012

The major macroeconomic changes occurred in the last years at global level represent real challenges for contemporary governments which had to rethink their public policies for getting a real impact on citizens’ behaviour. In this paper, we explore the instruments promoted by social marketing,...

Persistent link: https://www.econbiz.de/10011258226

Proceedings“Regulation and Best Practices in Public and Nonprofit Marketing”

Matei, Lucica; Dinu, Teodora - Volkswirtschaftliche Fakultät, … - 2010

The volume contains the papers presented during the 9th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM) entitled "Regulation and Best Practices in Public and Nonprofit Marketing", organised by the Faculty of Public Administratiom of National...

Persistent link: https://www.econbiz.de/10008534553

CSR and Social Marketing: What is the desired role for Universities in fostering Public Policies?

Leitão, João; Silva, Maria José - Volkswirtschaftliche Fakultät, … - 2007

The paper aims to identify the role of Universities in fostering public policies, through the promotion of social responsibility, and the implementation of social marketing initiatives. This innovative approach is particularly interesting since the literature does not cover, until now, the...

Persistent link: https://www.econbiz.de/10005619461

Entscheidungsfreiheit als Grundlage wirtschaftswissenschaftlicher Forschung

Küpper, Hans-Ulrich - Volkswirtschaftliche Fakultät, … - 2006

by ethics and neurobiology. It argues for an understanding of busi-ness ethics which sees the economic agents’ freedom of … developments in behav-ioural economics, ethics and neurobiology, it argues for the extension of this concept by con-sciously or … Entscheidungstheorie durch Ethik und Neurobiologie in Frage gestellt wird. Nach dem in ihm entwickelten Verständnis von Unternehmensethik …

Persistent link: https://www.econbiz.de/10005649761

Integrity, respect for others, and ethics – three essential leadership qualities

Ojo, Marianne - Volkswirtschaftliche Fakultät, … - 2011

Ethics, respect for others and integrity (embracing respect for the law), should definitely be pre requisites for … of issues which include the need to respect the rights of others, the need for leadership qualities such as ethics and … reflects „evidence and considerations of how the research can benefit ethics within businesses and other organisations.“ …

Persistent link: https://www.econbiz.de/10009203630

Golden Rule of Forecasting: Be conservative

Armstrong, J. Scott; Green, Kesten C.; Graefe, Andreas - Volkswirtschaftliche Fakultät, … - 2014

This paper proposes a unifying theory of forecasting in the form of a Golden Rule of Forecasting. The Golden Rule is to be conservative. A conservative forecast is consistent with cumulative knowledge about the present and the past. To be conservative, forecasters must seek all knowledge...

Persistent link: https://www.econbiz.de/10011257908

Response to “PEPFAR Program Expenditures” [Form Number: DS-4213, OMB Control Number: 1405-0208] – Third Revision

Douglas, J. - Volkswirtschaftliche Fakultät, … - 2013

This response document will briefly address concerns about the ethical, legal and methodological flaws with past research informing aspects of present PEPFAR program areas; concerns about adverse consequences of PEPFAR program areas; and concerns about the absence of oversight of the activities...

Persistent link: https://www.econbiz.de/10011258219

Ethical Management – Competitive Advantage Relationship

Urban, Violeta; Puiu, Tatiana - Volkswirtschaftliche Fakultät, … - 2009

The paper aims at emphasizing the importance of business ethics in long term competitive advantage. Ethics is the basis … understand the importance of ethics as it is the basis of a civilized nation. Business ethics is concerned with the study of … profitable, and the relationship between ethics and competitiveness is evident. The future successful firm is a socializing one …

Persistent link: https://www.econbiz.de/10011259072

African Development,Partnership and Rationality Challenge:An Exposition

NWAOBI, GODWIN - Volkswirtschaftliche Fakultät, … - 2013

Since 1950s, most African nations have gained independence from their colonial powers. Fortunately, independence has brought many changes to these nations and these include multi-party democratic government and western education systems. Unfortunately, the Africa’s economy is the least...

Persistent link: https://www.econbiz.de/10011259767

Effects of corporate social responsibility and irresponsibility policies

Armstrong, J. Scott; Green, Kesten C. - Volkswirtschaftliche Fakultät, … - 2012

irresponsibly. Codes of ethics that require fair treatment of stakeholders while pursuing long-term profit reduce the risk of …

Persistent link: https://www.econbiz.de/10011260275