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Attracting customers by using contextual advertising
Kornienko, Nikita - Volkswirtschaftliche Fakultät, … - 2014
Internet technologies - context advertising in search engines. This technology is interesting acquisition rate of return and …
Persistent link: https://www.econbiz.de/10011107787
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Significance of Internet Marketing in Promoting Consumer Goods in Subcontinent
Soomro, Yasir; Hameed, Irfan; Butt, Atif; Shakoor, Rehan - Volkswirtschaftliche Fakultät, … - 2012
The purpose of this article is to uncover the major factors that organizations consider when opting to add Internet Marketing as a part of their marketing communication mix found in the research. Especially now in Pakistan marketing tools and techniques are becoming either too expensive or just...
Persistent link: https://www.econbiz.de/10011109620
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Дропшиппинг – революционная форма продвижения товара в условиях мирового экономического кризиса...
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2011
The paper analyzes the socio-economic impacts of dropshipping - a new form of organization of sales, is rapidly gaining the Russian market. Dropshipping opens up tremendous prospects not only for ordinary people, but also for the Russian manufacturers, which if used properly can dropshipping...
Persistent link: https://www.econbiz.de/10011112228
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Перспективные формы продвижения товаров в условиях мирового экономического кризиса
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2011
An article about the transformation of the forms and methods of marketing in the context of the global economic crisis. The extensive development of e-commerce has led to the emergence of new forms of virtual sales and globalization of marketing. The author analyzes the changes taking place in...
Persistent link: https://www.econbiz.de/10011199841
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Використання методів спам та дорвей у просуванні продукту в мережі Інтернет
Oksentyuk, Roman - Volkswirtschaftliche Fakultät, … - 2012
Internet marketing gaining independence by providing opportunities to promote any product in the short term. The purpose of this article is to outline such modern methods of internet marketing as spam and doorway, which must be considered in the planning and implementation process of product...
Persistent link: https://www.econbiz.de/10011258541
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A Game Theoretic Framework for Competing/Cooperating Retailers under price and advertising dependent demand
Dridi, Dhouha; Ben Youssef, Slim - Volkswirtschaftliche Fakultät, … - 2015
In this paper, we develop a game theoretic model for cooperative advertising in a supply chain consisting of a … of the demand function which is an additive form. The demand is influenced by both retail price and advertising … expenditures. To identify optimal advertising and pricing decisions, we discuss three possible games (two non cooperative games …
Persistent link: https://www.econbiz.de/10011220301
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Impact of Humor Advertising in Radio and Print Advertising - A Review
S, venkatesh; N, senthilkumar - Volkswirtschaftliche Fakultät, … - 2015
The use of humour in advertising is the effective way of communication in any emotion to sell the products. Humor … increase attention and attract more consumers so it became an effective advertising in any medium of advertising. Researchers … and Advertisers more interested towards humor advertising more than century, but no review paper regarding impact of humor …
Persistent link: https://www.econbiz.de/10011271309
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Effectiveness of humor advertising on advertising success
S, venkatesh; N, senthilkumar - Volkswirtschaftliche Fakultät, … - 2015
In global advertising ‘humor’ is the most effective emotion used in advertising compared to other emotional appeals …. Advertisers and researchers more interested in Humor in advertising for more than 100 years. But there is no review paper for … Impact of humor in advertising till twenty two years of time, in between period there was lot of research outcomes published …
Persistent link: https://www.econbiz.de/10011271322
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Aspects and Importance of Digital Media in Pakistan
Abdur Raheem, Syed; Akber, Fahad; Hashmi, Umair - Volkswirtschaftliche Fakultät, … - 2013
Digital Media has gained importance over the years, around the world. It has created impact in Pakistan too. This paper draws comparison in usage and impact of Digital Media in developed worlds with Pakistan and identifies the flaws, the potential and scope of digital media in Pakistan. Pakistan...
Persistent link: https://www.econbiz.de/10011259955
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Multiproduct pricing and the Diamond Paradox
Rhodes, Andrew - Volkswirtschaftliche Fakultät, … - 2011
of its other prices. The firm can therefore build a store-wide ‘low-price image’ by advertising just one product at a low …
Persistent link: https://www.econbiz.de/10009216345