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Brand Equity, Consumer Learning and Choice

Erdem, Tulin; Broniarczyk, Susan; Charavarti, Dipankar; … - Volkswirtschaftliche Fakultät, … - 1999

The aim of this paper is to explore the links between brand equity, consumer learning and consumer choice processes in general, and considering two recent trends in the market place: store brands and the Internet. We first review the advances that have occurred in brand equity research in...

Persistent link: https://www.econbiz.de/10011108757

What's in a Name? A Comparative Analysis of Surf and Snow Brand Personalities

de Burgh-Woodman, Helene; Brace-Govan, Jan - Volkswirtschaftliche Fakultät, … - 2006

This paper performs a comparative analysis of niche brands. Within surfing and snowsport markets, key companies, with distinctive brand names, market specifically to their respective subcultures. Each brand embodies an individuated personality, markets according to unique criteria and evolves...

Persistent link: https://www.econbiz.de/10008681019

A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan

Subhani, Muhammad Imtiaz; Osman, Ms. Amber - Volkswirtschaftliche Fakultät, … - 2011

Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence of brand awareness and consumer/brand...

Persistent link: https://www.econbiz.de/10009372498

A Study On The Association Between Brand Awareness And Consumer/Brand Loyalty For The Packaged Milk Industry In Pakistan

Subhani, Muhammad Imtiaz; Osman, Ms.Amber - Volkswirtschaftliche Fakultät, … - 2009

Persistent link: https://www.econbiz.de/10008684917

A conceptual analysis of brand evaluation

Moisescu, Ovidiu Ioan - Volkswirtschaftliche Fakultät, … - 2007

Considering the fact that brands are fundamental assets of any business, this paper analyses, in a conceptual and critical manner, the existent methodologies used to measure the brand as company asset. Several worldwide acknowledged methods are taken into consideration and are comparatively and...

Persistent link: https://www.econbiz.de/10009151559

The concept of brand equity - A comparative approach

Moisescu, Ovidiu Ioan - Volkswirtschaftliche Fakultät, … - 2005

In the last years, the concept of brand equity has received a great deal of attention and still there is no general accepted point of view concerning the subject. This paper tries to emphasize, in a comparative manner, two of the most popular perspectives and approaches regarding the concept,...

Persistent link: https://www.econbiz.de/10009151571

A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity

Moisescu, Ovidiu I. - Volkswirtschaftliche Fakultät, … - 2006

Nowadays, brands are companies’ most valuable assets, adding both economic and strategic value to its proprietors. During the last years, brand valuation has been an intensively analyzed subject among marketing specialists. The value of this asset is often referred to as brand equity which is...

Persistent link: https://www.econbiz.de/10005619951

Blogs and the Economics of Reciprocal Attention

Gaudeul, Alexia; Mathieu, Laurence; Peroni, Chiara - Volkswirtschaftliche Fakultät, … - 2008

blogging community, LiveJournal, is used to verify predictions from a model of social networking. Content production and …

Persistent link: https://www.econbiz.de/10005835407

От машин удовольствия к моральным сообществам (Размышления над новой книгой Джеффри Ходжсона)

Yefimov, Vladimir - Volkswirtschaftliche Fakultät, … - 2013

relations exclusively through the prism of exchange, society and community as fictions, the state as a bandit and the …

Persistent link: https://www.econbiz.de/10011258143

Căsătoria în nord-vestul Transilvaniei (a doua jumătate a secolului XIX - începutul secolului XX). Condiţionări exterioare şi strategii maritale

Brie, Mircea - Volkswirtschaftliche Fakultät, … - 2009

(including the prenuptial relations of the partners) and funerals were strictly supervised by the community. The relationship … family – community was deep. It could not be perceived through a fragmented and segmented analysis. From the perspective of … the family, the community was the general framework providing the “pattern”. On the other hand, the community finds its …

Persistent link: https://www.econbiz.de/10011258168