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Public marketing in supporting the tourist destinations
Grigorescu, Adriana; Balalia, Alina Elena - Volkswirtschaftliche Fakultät, … - 2009
National policies and public marketing of destinations should cover measures on broadening the supply of travel agencies, on intensifying promotion actions for the offered touristic product. In order to achieve this, it is necessary to choose modern means of promotion so that tourists remain...
Persistent link: https://www.econbiz.de/10008646820
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The digital complexity in destination branding: the case of Portugal as tourism destination
Oliveira, Eduardo - Volkswirtschaftliche Fakultät, … - 2013
digital complexity in destination branding by researching developments in branding Portugal as a tourism destination. A …Tourism destinations are demanding strategic thinking and dynamic methods to address the contemporary digital challenge …. The application of information communication technologies (ICTs) by tourism destinations, when correctly articulated with …
Persistent link: https://www.econbiz.de/10011110093
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Using Multiple Senses in Tourism Marketing: The Helsinki Expert, Eckero Line and Linnanmaki Amusement Park Cases
Isacsson, Annica; Alakoski, Leena; Bäck, Asta - Volkswirtschaftliche Fakultät, … - 2009
In order to create awareness & motivation among future travellers, tourism communication, should, according to our … the involvement of other users, only then can tourism marketing claim to be future-oriented and engaging. According to …
Persistent link: https://www.econbiz.de/10008678280
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Measuring Destination Image and Consumer Choice Criteria: The Case of Mykonos Island
Kamenidou, Irene; Mamalis, Spyridon; Priporas, … - Volkswirtschaftliche Fakultät, … - 2009
Destination image has long been identified as an environmental characteristic that influences consumer behaviour and choice. As destinations compete nowadays globally, marketers need to acquire new knowledge and a greater understanding of the business and the environment, in which they operate...
Persistent link: https://www.econbiz.de/10008680970
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Привлечение клиентов при помощи контекстной рекламы
Kornienko, Nikita - Volkswirtschaftliche Fakultät, … - 2014
The article show’s problem of attracting customers, relevant for almost any type of business. Proposed using of modern Internet technologies - context advertising in search engines. This technology is interesting acquisition rate of return and the relatively inexpensive cost of use.
Persistent link: https://www.econbiz.de/10011107787
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Significance of Internet Marketing in Promoting Consumer Goods in Subcontinent
Soomro, Yasir; Hameed, Irfan; Butt, Atif; Shakoor, Rehan - Volkswirtschaftliche Fakultät, … - 2012
The purpose of this article is to uncover the major factors that organizations consider when opting to add Internet Marketing as a part of their marketing communication mix found in the research. Especially now in Pakistan marketing tools and techniques are becoming either too expensive or just...
Persistent link: https://www.econbiz.de/10011109620
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Дропшиппинг – революционная форма продвижения товара в условиях мирового экономического кризиса...
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2011
The paper analyzes the socio-economic impacts of dropshipping - a new form of organization of sales, is rapidly gaining the Russian market. Dropshipping opens up tremendous prospects not only for ordinary people, but also for the Russian manufacturers, which if used properly can dropshipping...
Persistent link: https://www.econbiz.de/10011112228
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Перспективные формы продвижения товаров в условиях мирового экономического кризиса
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2011
An article about the transformation of the forms and methods of marketing in the context of the global economic crisis. The extensive development of e-commerce has led to the emergence of new forms of virtual sales and globalization of marketing. The author analyzes the changes taking place in...
Persistent link: https://www.econbiz.de/10011199841
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Використання методів спам та дорвей у просуванні продукту в мережі Інтернет
Oksentyuk, Roman - Volkswirtschaftliche Fakultät, … - 2012
Internet marketing gaining independence by providing opportunities to promote any product in the short term. The purpose of this article is to outline such modern methods of internet marketing as spam and doorway, which must be considered in the planning and implementation process of product...
Persistent link: https://www.econbiz.de/10011258541
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Brand - image of recognition of entrepreneurial synergy
Udrescu, Mircea Alecsandru; Buiga, Andrei - Volkswirtschaftliche Fakultät, … - 2013
Brand represents reputation of offer. Branding means cultivating the reputation of offer. But brand and branding are … leaf and a marketing campaign, although it is a tourism brand, but money, that could have been used for a better purpose …
Persistent link: https://www.econbiz.de/10011259074