Blecker, Thorsten; Abdelkafi, Nizar; Kaluza, Bernd; … - Volkswirtschaftliche Fakultät, … - 2004
Mass customization is a business strategy that aims at satisfying individual customer needs, nearly with mass … environment. However, mass customization has some potential to reduce complexity. These interdependencies between mass … customization and complexity form a Gordian knot that should be cut in order to point out that mass customization is not just an …