Nowadays, image is radically important for any product, and even more so for a country. The image that a country displays to the world influences the attitude and perception of the other countries and people in general about itself. Romania is currently facing a brick wall in this area. Although...

Marketing research methods continuously develop and over the last decade technology offered solutions to improve this area. Traditional marketing research methods fail at some point in certain cases, and since emotions are mediators of how consumers process marketing messages, understanding of...

The purpose of this paper is to investigate the key influencing factors towards mobile marketing acceptance among youth in Karachi. It further analyzes the impact of mobile marketing acceptance on its advertising value. To achieve the objective of this study a convenient sample of 247...

The purpose of this research is to investigate that whether Globalization, culture and purchase behavior differ across the three demographic factors (age, income and gender). Further study empirically substantiate that the globalization is impacting on consumer culture and purchase behavior of...

This paper presents, discusses and tests a generalized Random Regret Minimization (G-RRM) model. The G-RRM model is created by replacing a fixed constant in the attribute-specific regret functions of the RRM model, by a regret-weight variable. Depending on the value of the regret-weights, the...

Besides the theoretical approach, the paper also includes an research conducted with students of the Faculty of Jornalism and Communication at the University of Bucarest. The main objective of this research was to determine the extent to which the media fiction (television series for youth)...

The article studies the additional multiplier effects, which the economic system can receive from the realization of a sound innovation policy, which should be considered during the assessment of microeconomic indicators of the economic growth. The methodology for the structuring of the NDP...

Digital Media has gained importance over the years, around the world. It has created impact in Pakistan too. This paper draws comparison in usage and impact of Digital Media in developed worlds with Pakistan and identifies the flaws, the potential and scope of digital media in Pakistan. Pakistan...

Placed in magazines, newspapers, billboard, subway stations, airports, public places, advertising panels, public or private institutions, QR codes meet an increased popularity by instantly connecting any consumer to details of products, discounts, events, payment and purchasing services or...

A survey was undertaken in 7 counties in Kenya covering a total of 300 rabbit farmers. Another 100 non rabbit keeping farmers was similarly interviewed for comparison purposes. Questions on the survey instrument sought to identify consumption patterns of rabbit meat among the sample farmers....