Digital Media has gained importance over the years, around the world. It has created impact in Pakistan too. This paper draws comparison in usage and impact of Digital Media in developed worlds with Pakistan and identifies the flaws, the potential and scope of digital media in Pakistan. Pakistan...

Placed in magazines, newspapers, billboard, subway stations, airports, public places, advertising panels, public or private institutions, QR codes meet an increased popularity by instantly connecting any consumer to details of products, discounts, events, payment and purchasing services or...

A survey was undertaken in 7 counties in Kenya covering a total of 300 rabbit farmers. Another 100 non rabbit keeping farmers was similarly interviewed for comparison purposes. Questions on the survey instrument sought to identify consumption patterns of rabbit meat among the sample farmers....

Ever since the path-breaking empirical studies by Schott (1998) world systems scholars start from the well-established assumption that world science is a single gigantic center-periphery relationship. The strategic and tactical practical conclusions for individual scholars and their agenda in...

This paper discusses complementarities and tensions between competition policies and consumer protection policies. The paper argues that markets will often supply adequate customer protection without the need for extra public intervention. Special areas where intervention might be needed are...

Food consumption patterns are rapidly changing nowadays as a result of environmental issues, concern about the nutritional value of food and health issues. Issues such as quality and safety in food attract consumer interest in organic food that is free from pesticides and chemical residues...

We consider a supply channel composed of one manufacturer and two retailers. Three cases are studied. The non-cooperative one is a leader-follower relationship. The manufacturer determines his spending in national advertising and the whole sale price. Then, the retailers determine...

One of the key dimensions of business is marketing and when we say marketing we talk about creating more revenue every second. Sales are an important key to success for revenue generation and for this purpose various marketing strategies have been developed. Sales are always driven by...

Internet usage is rapidly growing in areas like cosmopolitan cities, semi-urban cities in India. I-enabled services offered by various government agencies, educational institutions and commercial activities force users of these services to seek superior internet access like broadband, WiMax is...

The paper presents partial results from an Italian study on consumer perception and knowledge of organic food and related behaviour. Uses the means-end chain model to link attributes of products to the needs of consumers. In order to provide insights into consumer motivation in purchasing...