distinctive brand names, market specifically to their respective subcultures. Each brand embodies an individuated personality … production and concept stores. This paper investigates the manner in which brand names are apprehended by participants, what … difficulties may arise in managing brands and suggest how marketers may cultivate brand image more perceptively since the …

compared with modern research directed toward developing a meaning of “brand”. We observe a gradual transition from a more … utilitarian provision of information regarding origins and quality to the addition of more complex brand image characteristics … over time. Including status/power, added value and finally, the development of brand personality. …

The workhorse brand choice models in marketing are the multinomial logit (MNL) and nested multinomial logit (NMNL …). These models place strong restrictions on how brand share and purchase incidence price elasticities are related. In this … paper, we propose a new model of brand choice, the “price consideration” (PC) model, that allows more flexibility in this …

Brand represents reputation of offer. Branding means cultivating the reputation of offer. But brand and branding are … synergistic actions of entrepreneurship, a combination of vision and promotion strategy of offer by the management team. Brand is … make things better than the competition. This is how social success is built up. We believe that the country brand is the …

follows that the “brand” and the school’s current performance are complementary in increasing demand for places in the law …