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Brand Equity, Consumer Learning and Choice
Erdem, Tulin; Broniarczyk, Susan; Charavarti, Dipankar; … - Volkswirtschaftliche Fakultät, … - 1999
The aim of this paper is to explore the links between brand equity, consumer learning and consumer choice processes in general, and considering two recent trends in the market place: store brands and the Internet. We first review the advances that have occurred in brand equity research in...
Persistent link: https://www.econbiz.de/10011108757
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The Arm's Length Principle and Tacit Collusion
Choe, Chongwoo; Matsushima, Noriaki - Volkswirtschaftliche Fakultät, … - 2011
The arm's length principle states that the transfer price between two associated enterprises should be the price that would be paid for similar goods in similar circumstances by unrelated parties dealing at arm's length with each other. This paper examines the effect of the arm's length...
Persistent link: https://www.econbiz.de/10011107722
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Endogenous Price Commitment, Sticky and Leadership Pricing: Evidence from the Italian Petrol Market
Andreoli-Versbach, Patrick; Franck, Jens-Uwe - Volkswirtschaftliche Fakultät, … - 2013
This article studies dynamic pricing strategies in the Italian gasoline market before and after the market leader … unilaterally announced its commitment to adopt a sticky-pricing policy. Using daily Italian firm level prices and weekly average EU … price changes. After the policy change, the observed pricing pattern shifted from cost-based to sticky-leadership pricing …
Persistent link: https://www.econbiz.de/10010897336
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Actions Speak Louder than Words: Econometric Evidence to Target Tacit Collusion in Oligopolistic Markets
Andreoli-Versbach, Patrick; Franck, Jens-Uwe - Volkswirtschaftliche Fakultät, … - 2013
commitment to a policy of sticky pricing and large price changes which facilitated price alignment and coordination of price …
Persistent link: https://www.econbiz.de/10011210886
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Strategies for Managing Bank’s Legacy Assets:part 2 (of 2) Assessment of strategies and their implementation
Jenk, Justin - Volkswirtschaftliche Fakultät, … - 2015
This two-part working paper series represents a distillation of practical approaches with regard to the successful management of so-called “legacy assets” which include both impaired as well as non-performing loans, particularly in those in the real estate and property sectors. This two-part...
Persistent link: https://www.econbiz.de/10011265335
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Price Rigidity and Flexibility: New Empirical Evidence
Levy, Daniel - Volkswirtschaftliche Fakultät, … - 2007
The marketplace, along with its price system, is the single most important institution in a western-style free enterprise economy. The ability of prices to adjust to changes in supply and demand conditions enables the market to function efficiently and lies behind the magical invisible hand...
Persistent link: https://www.econbiz.de/10005835391
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Option Pricing: Real and Risk-Neutral Distributions
Constantinides, George M.; Jackwerth, Jens Carsten; … - Volkswirtschaftliche Fakultät, … - 2007
The central premise of the Black and Scholes [Black, F., Scholes, M. (1973). The pricing of options and corporate … liabilities. Journal of Political Economy 81, 637–659] and Merton [Merton, R. (1973). Theory of rational option pricing. Bell … Journal of Economics and Management Science 4, 141–184] option pricing theory is that there exists a self-financing dynamic …
Persistent link: https://www.econbiz.de/10005836285
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The effect of relative thinking on firm strategy and market outcomes: A location differentiation model with endogenous transportation costs
Azar, Ofer H. - Volkswirtschaftliche Fakultät, … - 2007
Consumers often have to decide whether to go to a remote store for a lower price. Only the absolute price difference between the stores should be relevant in this case, but several experiments showed that people exhibit "relative thinking": they are affected also by the relative savings...
Persistent link: https://www.econbiz.de/10005837411
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Termination-Based Price Discrimination: Tariff-Mediated Network Effects and the Fat-Cat Effect
Claussen, Jörg; Trüg, Moritz; Zucchini, Leon - Volkswirtschaftliche Fakultät, … - 2011
Mobile telecommunications operators routinely charge higher prices for off-net than on-net calls. Previous research provides two alternative propositions on whether on-net / off-net price differentials (OOD) are more attractive for large or for small operators. On the one hand studies on...
Persistent link: https://www.econbiz.de/10010599192
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A Game Theoretic Framework for Competing/Cooperating Retailers under price and advertising dependent demand
Dridi, Dhouha; Ben Youssef, Slim - Volkswirtschaftliche Fakultät, … - 2015
expenditures. To identify optimal advertising and pricing decisions, we discuss three possible games (two non cooperative games …
Persistent link: https://www.econbiz.de/10011220301