Narrow search
Showing 1 - 10 of 17
Cover Image
The anatomy of account planning
King, Stephen - In: A master class in brand planning : the timeless works …, (pp. 7-11). 2007
Persistent link: https://www.econbiz.de/10003578117
Cover Image
The origins of account planning
Treasure, John - In: A master class in brand planning : the timeless works …, (pp. 13-17). 2007
Persistent link: https://www.econbiz.de/10003578194
Cover Image
How I started account planning in agencies
Pollitt, Stanley - In: A master class in brand planning : the timeless works …, (pp. 19-22). 2007
Persistent link: https://www.econbiz.de/10003578196
Cover Image
Advertising : art and science
King, Stephen - In: A master class in brand planning : the timeless works …, (pp. 45-58). 2007
Persistent link: https://www.econbiz.de/10003578201
Cover Image
Strategic development of brands
King, Stephen - In: A master class in brand planning : the timeless works …, (pp. 63-67). 2007
Persistent link: https://www.econbiz.de/10003578202
Cover Image
Inter-media decisions : implications for agency structure
King, Stephen - In: A master class in brand planning : the timeless works …, (pp. 91-104). 2007
Persistent link: https://www.econbiz.de/10003578206
Cover Image
What can pre-testing do?
King, Stephen - In: A master class in brand planning : the timeless works …, (pp. 111-117). 2007
Persistent link: https://www.econbiz.de/10003578208
Cover Image
Practical progress from a theory of advertisements
King, Stephen - In: A master class in brand planning : the timeless works …, (pp. 123-137). 2007
Persistent link: https://www.econbiz.de/10003578212
Cover Image
JWT's debt to Stephen King
Murphy, Guy - In: A master class in brand planning : the timeless works …, (pp. 139-140). 2007
Persistent link: https://www.econbiz.de/10003578215
Cover Image
Advertising idea
King, Stephen - In: A master class in brand planning : the timeless works …, (pp. 145-152). 2007
Persistent link: https://www.econbiz.de/10003578217