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~isPartOf:"A reader in marketing communications"
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IMC: an integrative review
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A reader in marketing communications
Journal of marketing communications
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European Journal of Marketing
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Marketing Intelligence & Planning
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European journal of marketing : EJM
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Qualitative Market Research: An International Journal
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Working paper / Department of Commerce, College of Business, Massey University
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Corporate Communications: An International Journal
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EuroMed journal of business
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International journal of advertising : the quarterly review of marketing communications
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Journal of retailing and consumer services
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Qualitative market research : an international journal
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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EuroMed Journal of Business
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The future of marketing : critical 21st century perspectives
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Corporate communications : an international journal
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Corporate reputation review : an international journal
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International Journal of Bank Marketing
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Competitiveness Review: An International Business Journal
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Developing successful global strategies for marketing luxury brands
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Marketing communications
Kitchen, Philip J.
- In:
A reader in marketing communications
,
(pp. 1-9)
.
2005
Persistent link: https://www.econbiz.de/10003292715
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Marketing public relations: conceptual legitimacy or window dressing?
Kitchen, Philip J.
;
Papasolomou, Ioanna C.
- In:
A reader in marketing communications
,
(pp. 135-155)
.
2005
Persistent link: https://www.econbiz.de/10003292725
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