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~isPartOf:"A reader in marketing communications"
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A reader in marketing communications
Journal of business research : JBR
49
Journal of marketing communications
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Qualitative Market Research: An International Journal
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European Journal of Marketing
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Marketing Intelligence & Planning
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Marketing intelligence & planning
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Building corporate identity, image and reputation in the digital era
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European journal of marketing : EJM
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Working paper / Department of Commerce, College of Business, Massey University
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Corporate Communications: An International Journal
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International Journal of Contemporary Hospitality Management
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International journal of advertising : the quarterly review of marketing communications
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EuroMed Journal of Business
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International business review : the official journal of the European International Business Academy
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International journal of contemporary hospitality management
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International journal of market research : JMRS ; the journal of the Market Research Society
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Marketing communications
Kitchen, Philip J.
- In:
A reader in marketing communications
,
(pp. 1-9)
.
2005
Persistent link: https://www.econbiz.de/10003292715
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Marketing public relations: conceptual legitimacy or window dressing?
Kitchen, Philip J.
;
Papasolomou, Ioanna C.
- In:
A reader in marketing communications
,
(pp. 135-155)
.
2005
Persistent link: https://www.econbiz.de/10003292725
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