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Product Trends - Prepaid Success: It's in the Cards - With the new consumer trend of debt moderation, prepaid cards promise to be the next big growth market. Here are some tips abo...
Vidal, David; Ritter, Patricia; Wuebker, George - In: ABA bank marketing : the premier source of innovative … 41 (2009) 10, pp. 30-34
Persistent link: https://www.econbiz.de/10008337407
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Pricing - Calculating the Markup - When times are tough, bankers need to review their pricing practices to maximize the profitability of their existing customers. Here is a list of...
Baumgarten, Jens; Bushnell, Oliver; Vidal, David - In: ABA bank marketing : the premier source of innovative … 41 (2009) 5, pp. 30-35
Persistent link: https://www.econbiz.de/10008263633
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Reacting to a Deposit-Rate War The recession-induced demand for stable financing has motivated many banks to seek additional deposits. But how do you avoid getting sucked into a cl...
Vidal, David; Baumgarten, Jens - In: ABA bank marketing : the premier source of innovative … 42 (2010) 7, pp. 16-22
Persistent link: https://www.econbiz.de/10008703277
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Pricing: The 'Value Meal' Approach Now more than ever banks need to consider a new pricing paradigm — Multiproduct and bundling pricing or relationship pricing — To boost customer...
Baumgarten, Jens; Bushnell, Oliver; Vidal, David - In: ABA bank marketing : the premier source of innovative … 42 (2010) 5, pp. 16-22
Persistent link: https://www.econbiz.de/10008434206