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~isPartOf:"ADMAP : for decisionmakers in advertising, marketing, media, planning & research"
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
Working Paper Series / Rimini Centre for Economic Analysis (RCEA)
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MEDIA RESEARCH - Understanding the role of media in buying a car - Which media are best for car ads? Understand their strengths and weaknesses to plan better campaigns.
McDonald, Stuart
- In:
ADMAP : for decisionmakers in advertising, marketing, …
39
(
2004
)
8
,
pp. 37-39
Persistent link: https://www.econbiz.de/10006755090
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PRESS ADVERTISING - Press advertising: Equal to TV in building brands - Does press advertising have the emotional power we expect from TV? New research gives a resounding 'yes'.
Heath, Robert
;
McDonald, Stuart
- In:
ADMAP : for decisionmakers in advertising, marketing, …
42
(
2007
)
4
,
pp. 34-36
Persistent link: https://www.econbiz.de/10007724553
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