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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
Research paper series / Stanford Graduate School of Business
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Climate policy
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Energy, environmental and economic sustainability in East Asia : policies and institutional reforms
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Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
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New forms and new areas of employment growth
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General paper / G / The Centre of Policy Studies and the Impact Project
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General paper / G / Centre of Policy Studies and the Impact Project
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Scottish journal of political economy : the journal of the Scottish Economic Society
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Sport, Business and Management: An International Journal
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BRAND EXPERIENCE - Experiential marketing -- The music festival brandwagon - Make sure your brand's experiential campaign is in tune with the music, not a lost chord.
Robertson, Hugh
;
Wilson, Rob
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2008
),
pp. 39-41
Persistent link: https://www.econbiz.de/10007917554
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BRAND ENGAGEMENT - Sex up service brands - Functional, low-interest brands can be made more exciting if you follow five rules of engagement.
Wilson, Rob
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2011
),
pp. 42-44
Persistent link: https://www.econbiz.de/10009812879
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