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BRAND EXPERIENCE - Experiential marketing -- The music festival brandwagon - Make sure your brand's experiential campaign is in tune with the music, not a lost chord.
Robertson, Hugh; Wilson, Rob - In: ADMAP : for decisionmakers in advertising, marketing, … (2008), pp. 39-41
Persistent link: https://www.econbiz.de/10007917554
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BRAND ENGAGEMENT - Sex up service brands - Functional, low-interest brands can be made more exciting if you follow five rules of engagement.
Wilson, Rob - In: ADMAP : for decisionmakers in advertising, marketing, … (2011), pp. 42-44
Persistent link: https://www.econbiz.de/10009812879