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A book filled with lessons from the best and brightest in the tricky business of product creation.
Bonoma, Thomas V.
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1995
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7
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Persistent link: https://www.econbiz.de/10006707773
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The Empty Middle - Why are so many otherwise smart marketers looking for customers where pickings are leanest?
Bonoma, Thomas V.
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30
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1993
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5
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pp. 34-39
Persistent link: https://www.econbiz.de/10006711638
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