Toward a social analysis of consumption : buyer-seller negotiations in context
Year of publication: |
1977
|
---|---|
Authors: | Bonoma, Thomas V. |
Published in: |
Consumer and industrial buying behavior. - New York [u.a.] : North-Holland Publ. Co., ISBN 0-444-00230-8. - 1977, p. 345-353
|
Subject: | Absatztechnik |
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