Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018"
~isPartOf:"Cross-cultural and critical perspectives on brands"
~isPartOf:"Cutting edge international research"
~person:"Aaker, Jennifer"
~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Keller, Kevin Lane"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Psychology of advertising"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Reprint"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 30 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Experiment
Konsumentenverhalten
Markenführung
Marketing
Marktforschung
Psychology of advertising
Retail trade
Werbewirkung
Consumer behaviour
5
Brand
3
Markenartikel
3
Advertising effects
2
Comparison
2
Cultural identity
2
Kulturelle Identität
2
USA
2
United States
2
Vergleich
2
Advertising
1
Arzneimittel
1
Brand image
1
Brand management
1
China
1
Consumer decision-making
1
Culture
1
Einzelhandel
1
Einzelhandelspreis
1
Ethics
1
Ethik
1
Film
1
Food retailing
1
Food trade
1
Germany
1
Handelsmarke
1
Hong Kong
1
Hongkong
1
International marketing
1
Internationales Marketing
1
Japan
1
Kultur
1
Lebensmitteleinzelhandel
1
Lebensmittelhandel
1
Markenimage
1
Nordamerika
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Reprint
Sammlung
Aufsatz im Buch
6
Conference paper
1
Konferenzbeitrag
1
Language
All
English
6
Author
All
Aaker, Jennifer
Belk, Russell W.
Diehl, Sandra
Foxall, Gordon R.
Gröppel-Klein, Andrea
Keller, Kevin Lane
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Esteban-Millat, Irene
2
Wilk, Richard R.
2
Ackerman, David
1
Alaoui, Adnane
1
Alegret Cotas, Alejandro
1
Arnould, Eric J.
1
Benet-Martínez, Verónica
1
Breitenecker, Robert
1
Cadeaux, Jack
1
Chan, Kara
1
Chen, Haipeng
1
Colamatteo, Annarita
1
De Canio, Francesca
1
Delgado, Elena
1
Devinney, Timothy Michael
1
Dibb, Sally
1
D’Arco, Mario
1
Eckhardt, Giana
1
Eckhardt, Giana M.
1
Elliott, Richard
1
Erdem, Tülin
1
Fonferek, Katharina-Maria
1
Forcheh, Ntonghanwah
1
Frasquet Deltoro, Marta
1
Galan-Ladero, M. Mercedes
1
Garolera, Jordi
1
Gendel-Guterman, Hanna
1
Gierl, Heribert
1
Grabner-Kräuter, Sonja
1
Grønhaug, Kjell
1
Gázquez-Abad, Juan Carlos
1
Holt, Douglas B.
1
Houston, Michael J.
1
Jiaranai Chaiyakarn Zheng
1
Kacen, Jacqueline J.
1
Lee, Julia Anne
1
more ...
less ...
Published in...
All
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
Cross-cultural and critical perspectives on brands
Cutting edge international research
Legends in consumer behavior
12
Brand management ; Vol. 2
4
Consumer behavior analysis : (a) rational approach to consumer choice
4
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
3
Measuring and managing brands
3
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Beyond sustainability
2
Country of origin effect : looking back and moving forward
2
Electronic retailing
2
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International advertising and communication : current insights and empirical findings
2
Marketing and multicultural diversity
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Medien im Marketing : Optionen der Unternehmenskommunikation
2
SpringerLink / Bücher
2
The SAGE handbook of marketing theory
2
The evolution of brands : from signals of quality to storehouses of trust
2
Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Customer Experience : Forum Dienstleistungsmanagement
1
Das Discount-Phänomen : eine 360-Grad-Betrachtung
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
2
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
3
Brand
placements in movies : the impact of modality, prominence and plot connection on attitude and behavioral intention
Purnawirawan, Nathalia
;
Wouters, Marijke
;
Pelsmacker, …
- In:
Cutting edge international research
,
(pp. 347-361)
.
2010
Persistent link: https://www.econbiz.de/10003985215
Saved in:
4
Consumer ethics across cultures
Belk, Russell W.
;
Devinney, Timothy Michael
;
Eckhardt, Giana
-
2009
Persistent link: https://www.econbiz.de/10003785639
Saved in:
5
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
6
A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
