Similar Search Results - EconBiz

Global advertising practice in a borderless world

Crawford, Robert (ed.); Brennan, Linda (ed.); … - 2017

Introduction -- Globalisation of advertising : an overview of trends and issues / John Sinclair -- Globalisation …, branding, and advertising's stakeholders / Linda Brennan and Robert Crawford -- Digital advertising and the new world of "viral …" advertising / Lukas Parker, Dang Nguyen and Linda Brennan -- American advertising and the politics of consumption / Jean M. Grow …

Persistent link: https://www.econbiz.de/10011638506

Extending the boundaries of advertising : [extended versions of papers presented at the 12th ICORIA (International Conference on Research in Advertising) Zagreb, Croatia in June 20...

Bušljeta Banks, Ivana (ed.) - 2015

Persistent link: https://www.econbiz.de/10010458141

Pharmaceutical direct-to-consumer advertising ; Pt. 2

Mukherjee, Avinandan (contributor) - 2013

Persistent link: https://www.econbiz.de/10010237499

The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]

Rosengren, Sara (ed.) - 2013

Persistent link: https://www.econbiz.de/10009769351

Pharmaceutical direct-to-consumer advertising ; Pt. 1

Mukherjee, Avinandan (contributor) - 2013

Persistent link: https://www.econbiz.de/10009790606

Breaking new ground in theory and practice

Okazaki, Shintaro (ed.) - 2011 - 1. ed.

Persistent link: https://www.econbiz.de/10012878611

A service of the