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~isPartOf:"Advances in advertising research"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~language:"eng"
~subject:"Werbewirkung"
~type_genre:"Bibliographie"
~type_genre:"Collection of articles of several authors"
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Werbewirkung
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12
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Advances in advertising research
International journal of pharmaceutical and healthcare marketing : IJPHM
Journal of advertising : official publication of the American Academy of Advertising
5
International journal of advertising : the quarterly review of marketing communications
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Journal of advertising research
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Extending the boundaries of
advertising
: [extended versions of papers presented at the 12th ICORIA (International Conference on Research in
Advertising
) Zagreb, Croatia in June 20...
Bušljeta Banks, Ivana
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010458141
Saved in:
2
Pharmaceutical direct-to-consumer
advertising
; Pt. 2
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237499
Saved in:
3
The changing roles of
advertising
: [extended versions of papers presented at the 11th ICORIA (International Conference on Research in
Advertising
) Stockholm, Sweden in June 2012]
Rosengren, Sara
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009769351
Saved in:
4
Pharmaceutical direct-to-consumer
advertising
; Pt. 1
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790606
Saved in:
5
Breaking new ground in theory and practice
Okazaki, Shintaro
(
ed.
)
-
2011
-
1. ed.
Persistent link: https://www.econbiz.de/10012878611
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