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Extending the boundaries of advertising : [extended versions of papers presented at the 12th ICORIA (International Conference on Research in Advertising) Zagreb, Croatia in June 20...
Bušljeta Banks, Ivana
(
ed.
)
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2015
Persistent link: https://www.econbiz.de/10010458141
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in Ju...
Eisend, Martin
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ed.
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2012
Persistent link: https://www.econbiz.de/10009744454
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Bridging the gap between advertising academia and practice
Christodoulides, George
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Stathopoulou, Anastasia
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ICORIA <14., 2015, London>
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2017
Persistent link: https://www.econbiz.de/10011515220
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