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~isPartOf:"Advances in business information systems and analytics (ABISA) book series"
~isPartOf:"Advances in spatial science"
~isPartOf:"Band ... der Schriftenreihe Spektrum Bundesstatistik"
~isPartOf:"Developments in marketing science: proceedings of the Academy of Marketing Science"
~isPartOf:"Erfurter Hefte zum angewandten Marketing"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"MV Wissenschaft"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~isPartOf:"Technischer Vertrieb"
~subject:"Erfolgsfaktor"
~subject:"Internet"
~subject:"Marketingmanagement"
~subject:"Marktforschung"
~subject:"Mobile Marketing"
~subject:"National culture"
~subject:"Personnel selection"
~type_genre:"Collection of articles of several authors"
~type_genre:"Festschrift"
~type_genre:"Glossar enthalten"
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Developments in marketing science: proceedings of the Academy of Marketing Science
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Europäische Hochschulschriften / 5
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
Gröppel-Klein, Andrea
(
ed.
);
Weinberg, Peter
(
honouree
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002141815
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2
Impulse für die Markenforschung und Markenführung
Baumgarth, Carsten
(
ed.
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003661513
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3
Marktforschung
heute
Drees, Norbert
(
ed.
);
Prox, Christoph
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10013424800
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Möglichkeiten und Grenzen des Einsatzes von Multimedia im Marketing
Wahl, Jörg H. W.
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1997
Persistent link: https://www.econbiz.de/10000614635
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Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
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Plinke, Wulff
(
contributor
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-
1999
Persistent link: https://www.econbiz.de/10000667810
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Pharmamarketing
Drees, Norbert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010338960
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7
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
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Strategisches Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001430313
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9
Branchenspezifisches Marketing
Drees, Norbert
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009523602
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10
Kommunikationspolitik
Drees, Norbert
(
contributor
)
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2013
Persistent link: https://www.econbiz.de/10010211001
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