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Collective market shaping by competitors and its contribution to market resilience
Beninger, Stefanie; Francis, June N. P. - In: Journal of business research : JBR 122 (2021), pp. 293-303
Persistent link: https://www.econbiz.de/10012420404
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A de-biased direct question approach to measuring consumers' willingness to pay
Hofstetter, Reto; Miller, Klaus Matthias; Krohmer, Harley; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 70-84
Persistent link: https://www.econbiz.de/10012506517
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A retrospective review of the first 35 years of the International Journal of Research in Marketing
Donthu, Naveen; Reinartz, Werner J.; Kumar, Satish; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 232-269
Persistent link: https://www.econbiz.de/10012506528
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Ethical considerations and challenges for using digital ethnography to research vulnerable populations
Thompson, Alex; Stringfellow, Lindsay; Maclean, Mairi; … - In: Journal of business research : JBR 124 (2021), pp. 676-683
Persistent link: https://www.econbiz.de/10012493998
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The harmful effect of null hypothesis significance testing on marketing research : an example
Trafimow, David; Hyman, Michael R.; Kostyk, Alena; … - In: Journal of business research : JBR 125 (2021), pp. 39-44
Persistent link: https://www.econbiz.de/10012494042
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When and how to infer heuristic consideration set rules of consumers
Bremer, Lucas; Heitmann, Mark; Schreiner, Thomas F. - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 516-535
Persistent link: https://www.econbiz.de/10011734914
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Pricing strategy : a review of 22 years of marketing research
Kienzler, Mario; Kowalkowski, Christian - In: Journal of business research : JBR 78 (2017), pp. 101-110
Persistent link: https://www.econbiz.de/10011736246
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From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh; Soni, Mauli; Borah, Sourav Bikash; … - In: Journal of business research : JBR 139 (2022), pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
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Quantifying the effect of eWOM embedded consumer perceptions on sales : an integrated aspect-level sentiment analysis and panel data modeling approach
Singh, Amit; Jenamani, Mamata; Thakkar, Jitesh J.; … - In: Journal of business research : JBR 138 (2022), pp. 52-64
Persistent link: https://www.econbiz.de/10013197777
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Regional science in business : with 61 tables
Clarke, Graham P. (ed.); Madden, Moss (contributor) - 2001
Persistent link: https://www.econbiz.de/10014010893